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Walk into China’s first PROTOTYPES pop-up store “PROTO LAB” | Hypebeast

This season, SND @ HAUS SHANGHAI will team up with PROTOTYPES, an emerging designer brand founded in Zurich, to host an offline POP-UP event with the theme “PROTO LAB”, and will showcasing special art installations and releasing exclusive collaborative series on the day. As a recommended brand of the SND SND GREEN sustainable fashion project, PROTOTYPES is special in the field of waste, abandoned and second-hand fabrics. What sets the design collection apart is that, rather than producing new clothes, they have chosen an approach that focuses on upcycling and repurposing, promoting a sustainable way of making and wearing fashion.

The collaboration between SND and PROTOTYPES, POP-UP STORE, also implements this principle The installations and clothing on site are all made from recycled or reused materials, hoping exploit the potential of abandoned products, and encourage everyone to support and join. greener fashion. Based on the two interesting series “PROTO PACKS” and “PROTO PRINTS” of the brand PROTOTYPES, with the theme “PROTO LAB”, a capsule series embedded in an ideal environment will be exhibited: as well as display this series on dry. conveyor belt cleaning, you can also buy it from The vacuum bag traces the evolution from a pair of sweatpants to a hoodie. The collaboration between the two parties has a total of ten items, all of which are solid colors for everyday use. I hope it can improve everyone’s daily use and become a truly versatile item.

SND x POP-UP PROTOTYPES
When: June 7, 2023 – July 6, 2023
Address: 3F SND, No. 798-812 Huaihai Middle Road, Huangpu District, Shanghai