What is “new running” that can be returned to the city? NB TEST RUN SHIBUYA (December 4, 2021) | BIGLOBE News

Many well-known business owners and top leaders in the world have a habit of running. It is said that the running population is increasing with the spread of home work.
However, due to the corona marathon that has continued for the past year and a half, many running competitions such as the Tokyo Marathon and the Aozora Marathon in various places have been forced to be canceled or postponed.
Meanwhile, an event “NB TEST RUN SHIBUYA” was held at Yoyogi Park to think about the relationship between runners and towns and parks in the future. I will report on this event of thinking about “new running”.
The charm and significance of “Town Run” Yoyogi Park is a running spot that Tokyo is proud of in the world, and it is a place that many people visit from afar. At the same time, it is a city where many people such as Shibuya and Harajuku gather. Location right next to. It’s a great place to think about the relationship between the city and the runners.

It was fine on the day. The micro race “YOYOGI PARK FKT TEST RUN”, which runs a 1-mile course built in the park, is scheduled to be held, and many people were running at their own speed from 9 am.
At the Panorama Square just after entering Yoyogi Park Harajuku Gate, a RUNNING MEET UP was held to think about “running the city in the future”.
Under the theme of “returning to the city by running,” Mr. Ippei Motani of E Design Insurance and Mr. Yuuki Mihara, a talent who says that running is a part of his life, such as completing eight full marathons, will be on stage. We talked with the moderator, Masami Yamamoto, about how running contributes to the city.
First of all, Mr. Yamamoto, who participates in a running team called “9track”, recently participated in the “Virtual New York City Marathon” and ran from Setagaya through Shibuya, the Imperial Palace, and Ryogoku to Kiyosumi Shirakawa. Show off.
After saying that he was able to discover an unknown part of the city that he usually just passed by train or car, Mr. Shigetani and Mr. Mihara found shops and places that they had never known before, and the charm of the city. There was talk of being able to rediscover.
“By discovering the charms that you have missed so far, you will become attached to the city and it will lead to an experience that is not just about running,” said Mr. Motani. “Mr. Mihara.
In addition to “Noruk,” which gives you points for walking, running, and riding a bicycle, Mr. Motani introduced a new service, “Noruk.” “Nork” is an app that earns miles for all means of transportation such as walking, running, and biking. The point is that “healthier and more eco-friendly means make it easier to earn miles.”
For example, you can earn 1 mile for every mile traveled by car, 5 miles for a bicycle, and 10 miles for running or walking, even if you travel the same distance.
Mr. Shigetani talked about the planning intention.
“It is said that walking and running leads to health and eco-friendliness, but by using Nork, we promote the use of transportation means other than automobiles, that is, public transportation, reduce traffic congestion, and the transportation environment. I want to improve. “
At this event, we asked the event participants to download the trial version and actually use it.
This time, the miles that all the participants ran were donated to Yoyogi Park for garbage picking goods according to the theme of “returning to the city”, but the miles accumulated at the time of launch are various such as meals and shopping. It is said that it can be replaced with a new service.
Once you download the app, you can use it anywhere in Japan just by carrying your smartphone with you. If you think that part of your daily life, such as running, commuting to work, school, and shopping, will directly improve the environment of the city, you will be able to spend your days with a fulfilling feeling.

Earn points just by downloading the app and carrying it around
Eiichiro Omori, the representative of “Runtrip” who provides various services for runners with the theme of “thinking about the city you want to run”, to eat breakfast. Mr. Hayashi, who presides over the community “Running and Breakfast”, and Mr. Hironobu Tokaibayashi of Tokyu Land Corporation will be on stage.
Mr. Masami Yamamoto, the moderator, and Mr. Takahiro Maekawa of New Balance Japan also joined and exchanged opinions.
Mr. Omori proposes to approach the city that makes you want to run from the two aspects of “location” and “community”. In terms of “location,” Hayashi said, “I will discover a city that makes me want to run, rather than what I want to run.”
“I started a community because I thought it would be difficult to continue alone and I couldn’t continue without the purpose of breakfast. I could continue by running with my friends, and then the resolution of the city would increase and I would love the city.”
Regarding the aspect of “community”, Mr. Tokaibayashi introduced a new attempt as a developer.
With the purpose of “future sharing” = creating a new future, with multiple companies in the Shibuya / Sakuragaoka area currently under redevelopment, as “software that supports the community is more important than the hardware of developing a city” It is said that they have created a consortium of the above and are taking the method of bringing their respective fields of expertise together.
Among them, he revealed that there is a plan to create a sauna facility that can accommodate runners who have run through the city.
It’s fun to run alone, but by running with someone, you can discover the good points of the city that you didn’t know by yourself, and gain a new perspective on the city. The running community may be a way to actively enjoy the city and live happily.
If you can contribute to society by running, your life will be enriched. After MEET UP, participants will go out to the city, go jogging, blogging to pick up trash, and actually run for a delicious breakfast. While running while looking at the city, it was an opportunity for me to think about what can be returned to the city and what the city wants to run.
The purpose of running varies from person to person, whether it is to maintain one’s health or to improve oneself. At first glance, it seems that there is no point of contact with social contribution, but with a little bit, running for yourself turns into running that benefits the city and society.
It will increase your motivation to run, and at the same time, it will surely increase your satisfaction after running.
Slow jogging that works for work, trains the brain (Kakugawa SSC new book)
Slow jogging that works for work, trains the brain (Kakugawa SSC new book)
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Source: NB TEST RUN SHIBUYA, 9track, Runtrip, Running and Breakfast



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