Why is Hyundai Motor out there? Ki Seung-jon-ju from Park Byeong-jun, who was stunned to see European soccer

Hyundai Motor Organization is the formal sponsor of the Spanish experienced soccer team, Atletico Madrid. / Photograph = Atlético Madrid site

The English Premier League (EPL), nicknamed ‘the world’s biggest show’, kicked off on the 6th. Liverpool, Tottenham, and Manchester United (Person United), including ‘defending champion’ Manchester City (Gentleman City), predicted fierce opposition for the championship. 600 million properties from 212 countries will check out this interesting clearly show.

The EPL alone is a highly effective ‘marketing channel’ as the world’s focus is concentrated. This is why world-wide businesses expend hundreds of billions of dollars to engrave logos on Leading League group uniforms. There was a Korean firm that participated in this astronomical ‘Money War’. This is Samsung Electronics. We have been sponsoring Chelsea for 10 many years given that 2005 and have imprinted the ‘SAMSUNG’ brand name in European people.

Gone from the Chelsea shirt… ‘this team’ continue to exists
Hyundai Motor Company announced in March that it would temporarily suspend sponsorship of Chelsea.  In the photo, former Chelsea players present uniforms with the English Hyundai Motor logo.  / Photo = provided by Hyundai Motor Company

Hyundai Motor Company announced in March that it would quickly suspend sponsorship of Chelsea. In the photo, former Chelsea gamers present uniforms with the English Hyundai Motor logo. / Image = presented by Hyundai Motor Corporation

The company that inherited the baton is Hyundai Motor Organization. Hyundai Motor has been in partnership with Chelsea for four yrs due to the fact 2018. By sponsoring £10 million a yr (about KRW 16 billion), we ended up in a position to get the Hyundai brand on the sleeve of Chelsea’s shirt. Hyundai Motor, which was thought to be ending with ‘Beautiful Companion’, fulfills a riff. In March, it was introduced that he would quit sponsoring Chelsea. The end result comes immediately after the British government imposed sanctions on Chelsea owner Roman Abramovich, who is regarded to be an aide to Russian President Vladimir Putin.

In addition to Chelsea, Hyundai has been sponsoring many European skilled football teams. At the stop of this year, most golf equipment will not renew their contracts. In reality, you cannot uncover the Hyundai emblem on AS Roma, Olympique Lyonne, and Hertha Berlin uniforms each year. As Hyundai Motor’s status in Europe rises, it is analyzed that advertising that highlights the symbol on the uniform is no for a longer time successful.

Even in the midst of this, there is a club that Hyundai Motor proceeds to affiliate with. Atlético Madrid (AT Madrid) of the Spanish La Liga. You can verify Hyundai Motors from the listing of companion companies posted on the official AT Madrid website, and the Hyundai Motor Corporation logo is obviously engraved on the sleeves of this season’s uniforms.

Male City, AC Milan… ‘The adore of European football’

Manchester Metropolis are regarded as the strongest staff in the Premier League at the instant. They have lifted the trophy four moments in the last 5 seasons. This period, he is regarded as one of the strongest contenders for the title. In the opening game held on the 8th, they took out West Ham 2- and acquired off to a satisfied get started. Elling Hollan, who was nicknamed the ‘monster striker’, scored numerous ambitions and managed to make his debut in the EPL. As Halan celebrated his objective, the common corporate logo was on the left sleeve of his shirt. It was NEXEN TIRE. We have been sponsoring Manchester Metropolis due to the fact 2015 and have been with each other for the 8th year. In addition to Manchester City, NEXEN TIRE boosts its recognition in Europe by sponsoring Eintracht Frankfurt in the German Bundesliga, AC Milan in the Italian Serie A, and SK Slavia Prague, the Czech expert soccer group.

NEXEN TYIRE has been sponsoring the English professional football team, Manchester City, since 2015. Pictured is Manchester City striker Elling Hollan.  / Photo = Yonhap News

NEXEN TYIRE has been sponsoring the English professional football team, Manchester Metropolis, given that 2015. Pictured is Manchester Town striker Elling Hollan. / Photograph = Yonhap Information

Meanwhile, following the very first 50 % of this calendar year, the domestic inventory marketplace whistle blew in the second half. Hyundai Motor and NEXEN TIRE are drawing an upward curve. Hyundai Motor shares have risen much more than 10% in a few months, reaching 200,000 gained. ‘Remarkable earnings’ in the second quarter boosted the stock selling price. The outlook for the next 50 % appears to be dazzling. Kim Jin-woo, a researcher at Korea Financial commitment & Securities, explained, “Most of the 640,000 unsold units in Korea are significant worth-included models such as SUVs and Genesis. It is also positive that exports are expanding as the gained-dollar trade price proceeds to rise above the vary of 1,300 won.

Soon after reaching the cheapest position (5,150 gained) on the 4th of last month, NEXEN TIRE has soared by about 30%. On the 12th, it closed at 6,700 received, up 80 gained (1.21%) from the former working day. We intend to announce our second quarter results on the 16th. According to FnGuide, a economical information and facts enterprise, NEXEN TIRE is expected to record an operating decline of KRW 25 billion in the second quarter of this 12 months. Analysts cited mounting uncooked product prices and increasing logistics fees as contributing aspects to the sluggish functionality. Even so, from the third quarter, profitability is expected to enhance as provide and demand for automotive semiconductors improves and uncooked material prices and logistics costs stabilize.

By Park Byung-jun, workers reporter true@hankyung.com

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