Apple has finally announced what many in the enthusiastic Apple fan community have been looking for: a genuine display with a minimum price of less than $ 5,000. The new 27-inch Studio Display costs $ 1,600 (the price in Japan is 199,800 yen including tax), which is still much higher than most people can afford for a monitor, but it’s still welcomed by most. Probably a new product. Apple even has a whole A13 chip, which is much more powerful than the chips that currently run the 4K Apple TV.
That raises the question. Why is Studio Display not an Apple TV?
Studio Display already has a chip. Onboard storage may be lacking, but adding it can be a significant amount of work required to run tvOS and some media apps. There are also examples of other companies that are already doing this. Samsung’s M-series Smart Monitor has a smart TV mode with terrible homemade software.
When I asked the above question on TechCrunch’s Slack, I got some mild views on why it didn’t make sense. For example, it’s ostensibly because it has all the features of an Apple TV, and it connects the Studio Display to a Mac that can do many other things.
However, the fact is that the native Apple TV app on macOS is a bit of a crap. To use Netflix, Disney +, Amazon Prime Video, etc., you need to access each site individually using a browser, which is far more inconvenient and elegant than installing the app on a simplified home screen. do not have. Again, there’s a reason Samsung created a lineup of hybrid smart TV monitors and took the time to add more models.
In addition, the Studio Display will undoubtedly be a pretty attractive purchase as a TV alone. Its design stands out, far surpassing most modern TV designs, and stands out among the high-end TVs that look great in the living room, such as Samsung’s Frame and Serif lineups.
It’s like a stretch goal, but the Studio Display has a built-in webcam, speakers, and microphone that can be an “Apple TV killer.” It could be a great headless Zoom (or equivalent) machine for a relaxed sitting video conference.
But that’s a little further. It will need to be rearchitected depending on what kind of apps and services it supports with tvOS. With the interesting A13 chip, Apple could have added the features of the Apple TV to this monitor at essentially no additional cost, and consumers could take advantage of it or just use it as a regular monitor. ..
In the perfect world, future firmware updates, including tvOS, will do this after purchase. At the moment, Studio Display doesn’t seem to have any (or enough?) Storage to reasonably run the OS or apps for the Apple TV. I feel a little regrettable.
Image credit: Apple
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(Sentence: Darrell Etherington, Translation:Nariko Mizoguchi）
