Source title: The premiere of “Seeing You on a Snow Day” is full of feelings for the Winter Olympics.
Full of elements of the Winter Olympics, the topic has been detonated, and 32 hot search hot lists have been obtained; many mainstream media have recommended it, and its positive energy values have attracted praise from the whole network… The first domestic ice and snow sports humanities visit reality show jointly produced by Youku and Beijing Satellite TV “See you on a snowy day” successfully premiered on January 22 and handed over a perfect answer.
The first ice hockey experience of “Piaoxue Family” has shortened the distance between ice and snow sports and the public. The warm-blooded inspirational stories of the hockey teenagers directly touch the hearts of the people and carry forward the Olympic spirit. The truth revealed in the “Night Talks Around the Fireplace” link connects the Winter Olympics with individuals and inspires Olympic feelings.
Follow the Winter Olympics schedule to drive the national warm-up
“See You on Snow Days” focuses on ice and snow sports. In the first phase of ice hockey, the intensity of ice hockey sports is fully demonstrated, but it also retains the viewing value of ice and snow sports, showing the charm of competitive sports to the greatest extent. The fighting spirit ignited the audience’s passion for the Winter Olympics.
According to Cheng Shuo, the director-general, “Looking at You on a Snow Day” closely follows the Winter Olympics schedule, and relies on the Winter Olympics sports events in the programming. The first phase is ice hockey. Slip and so on. The selection of scenes in the program will also include elements of the Winter Olympics, and more hidden settings will continue to surprise and move the audience.
In the first episode of the program, the first ice hockey experience of “Piaoxue Family” was full of problems at the beginning, but after simple training, they all experienced fun and felt the charm of ice and snow sports. This is also a concept that the program team wants to convey to the audience: ice and snow sports are very close to everyone, no matter what age group, professional background, or occupation is different, everyone can participate. “Driving 300 million people to participate in ice and snow sports” is not out of reach. In this sense, “See You on a Snow Day” can be called a national warm-up before the Winter Olympics.
Follow emotional appeals to stimulate Olympic feelings
In order to cultivate their children’s enthusiasm for ice and snow sports, parents do not hesitate to relocate their families; in order to popularize ice and snow sports, schools build their own ice rinks… Too many people work silently for the dream of the Winter Olympics and the dream of a sports power. “Come to see you on a snowy day” establishes a connection between individuals and the Winter Olympics by telling the stories of little people, and conveys the spirit of the Winter Olympics to the public.
Just like the warmth presented by the title of the show, “See You on a Snow Day” opens up the theme of ice and snow in the most romantic and warm way, and makes breakthroughs and attempts in the creative mode of reality shows. Whether it is the inspirational experience of the hockey teenagers, or the heartfelt sharing of the “Piaoxue Family” in the “Night Chat around the Fireplace”, they all reveal a deep warmth. The program team adheres to the people-oriented creative concept, and does not limit its vision to the ice and snow sports itself, but presents the audience with real and moving stories between ordinary people and ice and snow sports, conveying profound humanistic care. As the Winter Olympics are about to open, “See You on a Snow Day” closely follows the emotional demands of the public, stimulates Olympic feelings, and presents a “warm winter program”.
“Come to see you on a snowy day” is broadcast exclusively on Youku at 20:20 every Saturday, and is broadcast on Beijing Satellite TV’s prime time. I look forward to the next program being more exciting.
