More than a stream of equality, but is the skill and fun of the competition, making women’s football start to be of interest to the audience. and brands to support more An example is the UEFA Women’s Champions League quarter-final match between Barcelona and Real Madrid, which sold over 91,000 tickets.
The above positive factors make the UEFA Women’s EURO England 2022 or Euro 2022 especially exciting. Through the sale of tickets to the final at Wembly Stadium, which has a capacity of 90,000 seats. Plus there are leading brands as sponsors. And selling more broadcast rights, UEFA is expected to make four times as much money as the competition in 2017.
When did the beginning of women’s football originate? What makes Euro 2022 in England a brand trend? and audiences are interested Will such a trend happen to Thai women’s football or not? Brand Inside wants to invite you to find out. and analyze this current together
Women’s football, the trend that has been stuck for the past 2 years
Going back more than ten years ago, women’s football was not very important from both club sides. and football associations of each country because of skill And the fun in the competition that may not be able to compete with the men’s side, but during the past two years the club and associations are becoming more serious about women’s football There is also the support of various brands as well.
Karen Carney, former England women’s soccer player tell me that In the beginning of playing career She did not receive any compensation, but today the world has changed a lot. more fun competition More viewers Until the brand came to sponsor and when all three things were completed, women’s football was driven to grow throughout the last 2 years.
from being just a sponsorship package that the organizer gives a free gift to a brand that supports men’s football Women’s football is now being contacted by various brands, and the 2021 England Women’s Football League season has been acquired by the BBC and Sky Sport.
For the first time, the Football Association of England (FA) has sold a separate broadcast rights to men’s football. Barclays has also reached an agreement to extend its sponsorship of the Women’s Super League and English Championship for another three years, worth more than £30 million. together
Euro 2022 with a current of 2,200 million baht
The growth of women’s football over the last two years means that Euro 2022, being held in England, with 31 matches in 10 stadiums running from 6 to 31 July 2022, has been hit by the people of England. And football lovers in different countries talk a lot. From normal there is almost no perception that this competition is taking place.
UEFA, the organizer of Euro 2022, expects the tournament to generate more than €60 million, or about 2,200 million baht, more than four times that of Euro 2017 in the Netherlands. Through more than 5 hundred thousand tickets sold, more than double the previous event.
Consulting firm Ernst & Young expects Euro 2022 to reach 250 million global audiences, up from 178 million viewers around the world for Euro 2017. 16 million euros, but still less than men’s competitions such as Euro 2020, the finalist teams will receive 331 million euros per team.
Who sponsors Euro 2022?
The brands sponsoring Euro 2022 include Visa, Adidas and Nike, as well as Heineken beverages. Visa sees the sponsorship as enabling equal access to the brand’s vision of creating a ripple effect. recognize this
However, coming to support Euro 2022 comes with challenges. because the world economy still has problems Including at the end of the year there will be a men’s World Cup or FIFA World Cup in Qatar as well. The expected flow may not be as much as many brands hope.
Thai women’s soccer Still not booming as it should
Reporters reported that In mid-June 2022, the Thai Women’s League, the top league of Thai women’s football, just ended the season. with the champion being the graduate of Asia, considered the champion for the 3rd time in a row, with the team having a sponsor Muang Thai Insurance But the award details have not yet been disclosed. and various compensation
The current Thai women’s football league is divided into 3 levels, each level has no official sponsor. Unlike the Thai men’s soccer league where the top league has Toyota as the main sponsor And the lower league has a drink M-150 as the main sponsor, etc. The total prize money of the Thai men’s football league for the 2021 season is approximately 17 million baht.
national level The Thai women’s national football team has made it through to the finals of the 2015 FIFA Women’s World Cup in Canada. But still can’t compare with other women’s sports. As of July 2, 2022, Thai women’s football is ranked 43rd in the world and 8th in Asia.
summarize
In order for a sport to grow, there must be 3 things: funding, good athletes, and spectators. In which women’s football may be in the early stages of these 3 things, but it would be compared to men’s football. Including other female team sports such as volleyball or basketball.
Personally, the author thinks that women’s football will take some time to become a popular female team sport. especially about fun and the pace of athletes who are still far from male footballers But with the strength of more support It would shorten the time compared to the beginning of women’s football until it became popular as it is today.
Reference // FT, CNN, FIFA, UEFA, Thai Women’s League
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