After the World Cup falls flat, where will football fans go? (file photo)
After the 64 World Cup games, there is still the third place and the final round. After the four-year boom, fans’ attention will naturally fall flat, but the world of football has not ended. The author certainly hopes that football can be taken seriously, but compared to professional baseball and basketball, it still has a long way to go.
In most countries of the world, football is the most popular sport among citizens. The cost of broadcasting football alone has repeatedly hit new highs, which has already reflected its value. In addition to the game itself, peripheral related products can also drive its commercial But how to give full play to its value, and how to cooperate with the business department that owns the TV broadcast rights and marketing related commercial brands to create a situation where everyone wins. Among them, how TV stations strategically buy the broadcasting rights of sporting events, and how to package and promote the sporting events are all worth studying.
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In any sports broadcast, most TV stations will arrange two commentators to be in charge of the live broadcast at the same time, but in Taiwan football broadcast, TV stations have a common problem. Football may not of much value in the minds To save costs, we will use the knife on football commentary For example, only one commentator is assigned to be responsible for the live broadcast Even in many games, Chinese commentary is not arranged, and the original English is broadcasted directly This is good for the audience and all football promotion No benefit. (Contributing author: Datou, former football commentator from Hong Kong Cable TV)
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