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Sales of spirits such as whiskey and brandy outstrip soju sales in supermarkets
Sales of spirits in supermarkets have surpassed sales of soju.
E-Mart said that in January and February this year, sales of alcoholic beverages classified as whiskey, brandy, and rum were 3.6% higher than soju.
When soju sales in January and February were set at 100%, the share of spirits sales increased from 81.3% in 2021 to 95.8% last year, surpassing soju this year.
When E-Mart whiskey customers were analyzed by age group, those in their 30s or younger accounted for the most at 39.4%, followed by those in their 40s, 50s, and 60s.
Reporter Lee Jae-dong (firstname.lastname@example.org)
#Whisky #Brand #Hypermarket #Soju
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