Le Sanchet sold less than Mercedes-Benz and BMW last year
There are some things that Le Sesangche couldn’t, but the popularity of Benz and BMW is growing
The best-selling brands in Korea are Hyundai and Kia. After that, it was originally occupied by Le Sanchez, but from 2020, Genesis started pouring out new cars and moved up to third place. In other words, Hyundai Motor Group occupies 1st, 2nd, and 3rd places.
Le Sanchez, which was defeated by Genesis, sold more than imported cars in the meantime, but sold less than Mercedes-Benz and BMW last year. As imported cars began to become popular, Mercedes-Benz originally sold less than BMW, but after 2016, it overtook BMW and now sells second only to Hyundai Motor Group.
Written by Jinwoong Lee Editor
Lesanche is now
Benz and BMW
Looking at the number of cars sold in 2021 by brand, Hyundai Motor recorded 566,874 units, Kia 534,095 units, and Genesis 138,756 units. The difference in sales between Hyundai Motor and Kia decreased significantly from 100,000 units last year to about 30,000 units this year, and Genesis also sold 30,000 more units than last year.
Since then, Renault Samsung has recorded 61,096 units, Ssangyong Motors recorded 56,363 units, and Chevrolet 54,288 units. Compared to last year, the total decreased by about 3,000 units. Ssangyong Motor sold more than Chevrolet despite the toughest days of the year last year.
Looking at imported cars, Benz sold 76,152 units and BMW sold 65,669 units. Both sold more than Lesanche. Mercedes-Benz sold more than 15,000 units more than Renault Samsung, which sold the most among the Renault models. BMW also sold 5,000 more units than Renault Samsung. Le Sanchez had to face the rather bitter reality of being defeated by Mercedes-Benz and BMW.
Audi recorded 25,615 units, Volvo 15,053, Volkswagen 14,634, Mini 11,148 and Jeep 1449. Volkswagen has been defeated by Volvo, and the Mini and Jeep are consistently maintaining good results.
There are some things that Le Sanchet couldn’t
Mercedes-Benz and BMW are very popular.
The reason Lessinche sold less than Benz and BMW is because, in the domestic market, the popularity of Benz and BMW is higher than before. Benz and BMW have been steadily increasing their popularity in Korea for over 10 years since imported cars became popular.
In the past, it was difficult to see imported cars themselves, but now, even if you go to a quiet countryside, you can easily see Benz or BMW. In particular, BMW and Mercedes-Benz appear to be at the level of national cars in a neighborhood where there are many wealthy people.
Benz, BMW
looked at sales
Looking at Mercedes-Benz sales, the E-Class is by far the most sold car. It is the first in Mercedes-Benz and the first in all imported cars. A whopping 26,081 units were sold. The second was the S-Class, which sold 9,929 units.
GLE sold 6,852 units, GLC 6,281 units, GLB 5,219 units, A-Class 4,522 units, CLS 3,429 units, C-Class 2,734 units, G-Class 2,011 units, and AMG GT 4-door 1,769 units. . In addition, 662 units of the Maybach S-Class, 104 units of the Maybach GLS, and 136 units of the EQS have already been sold.
Looking at BMW’s sales figures, the 5 Series was also the most sold car. BMW is number 1 and 2nd overall. A whopping 17,738 units were sold. The second was the 3 Series, which sold 7,979 units. This difference appeared because Benz focused on premium, while BMW puts strength on sports.
The X5 sold 5,594 units, the X3 4,474 units, the X7 4,210 units, the X6 4,029 units, the 6 series 3,406 units, the X4 3,270 units, the 7 series 2,686 units, and the 1 series 2,347 units. Also, Benz sold more sedans and BMW sold more SUVs.
Benz and BMW
power is great
If you look at the top-selling models of Benz and BMW, they were not cheap entry models, but rather expensive models. You can guess how powerful Mercedes-Benz and BMW are. The E-Class and 5 Series are also expensive cars with a base price of 60 million won, and Mercedes-Benz sold close to 10,000 units of the S-Class, which has a basic price of around 100 million won.
In addition, the GLC and X5, which are priced at around 100 million won, are also at the top in sales, and the GLC and X3, which are volume SUV models with more than 60 million won, are also at the top. In addition, the CLS, G-Wagen, AMG GT 4-door, X7, X6, 6-series, and 7-series also sold quite a bit.
Domestic and imported cars
The price difference is greatly reduced
Demand shifts to imported cars with high brand value
The reason for the rise in popularity of Benz and BMW is that the price of domestic cars has risen quite a bit, so the price difference between imported cars has narrowed a lot. For example, the E-Class and 5 Series, which are sold the most by Mercedes-Benz and BMW, can be purchased for 60 million won based on the entry trim. On the other hand, the Genesis G80, a similar model, has a starting price of 50 million won, but if you select a few options, the price becomes similar. As a result, consumers who were looking to buy the G80 are drawn to Mercedes-Benz and BMW.
Anyone can be attracted to the Mercedes-Benz or BMW they have dreamed of at a similar price. The G80 option is better, but the brand value of Mercedes-Benz and BMW is higher, so there are quite a few people who choose the E-Class or 5 Series instead of the G80. The fact that it can be purchased at a cheaper price if it sells well also contributes to turning its attention to imported cars.
Young people’s Mercedes-Benz, BMW
The entry threshold has been lowered.
In the past, unless the family was really rich, they could not dream of an imported car itself. The wall of imported cars was quite high even for the middle-aged and older people who had some success, but for the young, it was like heaven. However, as imported cars become popular, Mercedes-Benz and BMW also bring in imported cars at relatively low prices, which lowers the entry barrier for imported cars compared to the past.
Mercedes-Benz’s entry-level model A-Class and BMW’s entry-level model 1-Series are priced at KRW 40 million. There is almost no discount for the A-class, so you can purchase it for around 40 million won, and the 1 series can be purchased for 35.8 million won with a discount. Of course, this price is by no means small, but if you get a job and settle down to a certain extent, and have accumulated a certain amount of advance money, you can try to purchase through installments.
In fact, the proportion of young people buying the A-Class and 1-Series is high, and there are also quite a few young people who buy the C-Class, 3-Series, and furthermore, E-Class and 5-Series.
However, there are cases where they make too many purchases compared to their income and fall into Kapoor. In the worst case, the car is seized for not paying the installment payment, or the car breaks down and the repair cost is high, but there are cases where the repair cost cannot be paid. Buying an imported car is personal freedom, but before that, think carefully about whether you have the ability to purchase and maintain a car. There are several other reasons, but broadly speaking, these are two.
It is good for imported cars to grow
We should also pay attention to AS development…
It can be said that the growth of the imported car market is definitely a good thing. Since it is a car that comes from overseas, it may not seem like it will have much to do with the domestic automobile market, but it is contributing quite a bit to the domestic automobile industry than expected, such as creating jobs and supplying parts to imported manufacturers through contracts with domestic partners. In particular, BMW is investing heavily in Korea.
However, there are quite a few evaluations that the after-sales service is insufficient. Of course, most after-sales staff respond well, but the unkindness of some dealers, incompetent responses, and the act of delaying responsibilities have often become a hot topic on the Internet, and they are undermining the brand image. Mercedes-Benz and BMW are no exceptions. In line with the brand image, we should also show the development of AS.
The more you look, the more you crave
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