Kakao Pay seeks Growth Marketing Manager for loan services, per Business People

Kakao Pay is currently recruiting a growth marketing professional with eight to 15 years of experience to manage and scale its loan services, according to a recruitment notice shared via Business People. The selected candidate will join a multidisciplinary team dedicated to innovating the financial consumer experience and making financial products more accessible.

Growth Marketing Manager Builds Strategies for Loan Services

The incoming growth marketing manager will be tasked with building optimized marketing strategies to drive the activation of Kakao Pay’s loan services. Responsibilities include designing tailored multi-channel communication strategies spanning external advertisements, app interior banners, and KakaoTalk Plus Friend messages. The role requires planning and executing promotions both inside and outside the service while deploying rapid A/B testing to identify efficient marketing methods and maximize performance.

The appointee will also analyze marketing outcomes, using data dashboards to track real-time performance and apply insights to subsequent actions. Required qualifications include in-house experience in growth marketing fields such as performance marketing, CRM, or marketing strategy and operations; data extraction and processing capabilities via SQL; and a proven track record of using data-driven hypotheses to achieve meaningful performance outcomes. Applicants must also demonstrate experience creating multi-channel communication strategies covering app push notifications, Kakao Plus Friend messages, external ads, and onsite placements, alongside a history of communicating and collaborating smoothly with diverse cross-functional departments including service planning, development, and design, coupled with rapid execution speed, a challenging spirit, and strong ownership over goal achievement. Preferred backgrounds include performance marketing experience, data extraction and analysis proficiency using SQL, Mobile Measurement Partners, and Google Analytics, advertising performance measurement using techniques such as marketing mix modeling, incrementality, and inflow maximization, strong comprehension of IT and fintech industry trends alongside financial service experience, and operational background managing multiple channels.

Recruitment Pipeline Includes AI Interviews and Culture Assessments

The recruitment pipeline consists of document screening, a first-round interview accompanied by an AI preliminary interview, a Pay Culture Fit assessment, a second-round interview, compensation negotiations, and final acceptance. Candidates should note that the AI preliminary interview serves to evaluate job competencies and experience comprehensively without determining pass or fail outcomes. Procedures are subject to change depending on progress, and applicants must list any internal Kakao Pay employee recommenders by name during the application process, ensure all career history is accurately omitted or included as experience is recognized strictly based on application submissions, and avoid any grounds for disqualification under internal recruitment rules or travel restrictions that would limit joining the company, while noting that the discovery of any false statements will lead to rejection or employment cancellation.

The posting operates as an ongoing recruitment effort (상시 영입) and may close early once the position is filled. Evaluations focus entirely on applicant capabilities regardless of disability or nationality, with preferential treatment granted to eligible employment protection targets such as patriots, veterans, and individuals with disabilities under relevant laws.