Legacy Media Viewership Increase
- October 2025 saw a important shift in television viewership, with traditional television networks experiencing a resurgence while streaming giant Netflix saw a decline.
- Here's a breakdown of the top 10 media distributors and their share of total TV usage in October 2025:
- Linear TV continues to lead with a 35.7% share, demonstrating a +0.8% increase from September.
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legacy TV Networks Surge in October, Netflix Slides
Published November 24, 2025, at 19:27:40 PST
Key Takeaways: october 2025 Nielsen Media Distributor Gauge
October 2025 saw a important shift in television viewership, with traditional television networks experiencing a resurgence while streaming giant Netflix saw a decline. The Nielsen Media distributor Gauge for October reveals a landscape where linear TV is proving resilient, particularly driven by sports and holiday-themed content. Hallmark also experienced a substantial increase in viewership.
Top 10 Media Distributors – October 2025
Here’s a breakdown of the top 10 media distributors and their share of total TV usage in October 2025:
| Rank | Distributor | Share (%) | month-over-Month Change (%) |
|---|---|---|---|
| 1 | Linear TV | 35.7% | +0.8% |
| 2 | Cable TV | 23.7% | +0.3% |
| 3 | Broadcast TV | 11.4% | +0.2% |
| 4 | Disney+ | 8.5% | +0.1% |
| 5 | Hulu | 8.2% | +0.5% |
| 6 | Netflix | 8.0% | -0.3% |
| 7 | Warner bros. Revelation | 5.6% | +0.2% |
| 8 | Amazon | 3.8% | -0.1% |
| 9 | The Roku Channel | 2.8% | 0.0% |
| 10 | Scripps | 1.9% | -0.2% |
Linear TV continues to lead with a 35.7% share, demonstrating a +0.8% increase from September. Cable TV follows with 23.7%, up +0.3%, and Broadcast TV holds 11.4% with a +0.2% gain. Disney+ maintains its position at No. 4 with 8.5%, experiencing a slight increase of +0.1%. Hulu, mirroring Disney+, improved its month-to-month performance, climbing to 8.2% with a +0.5% gain.
the most notable decline was experienced by Netflix, which dropped two spots to No. 6 with 8.0%, a -0.3% decrease from September. warner Bros. Discovery remained at No. 7 with a 5.6% share, showing a +0.2% increase. Amazon held steady at No. 8, but slipped -0.1% to 3.8%. the Roku Channel remained at