YouTube Dominates Media Distribution in July 2025
- The Roku Channel saw the most notable monthly growth in usage among all streaming platforms in july, increasing by 7.5% compared to June,according to Nielsen's july Media...
- Conversely, Disney experienced the largest decline in total TV usage, falling by 0.6% to 9.4%.
- followed with 6.5% of all TV usage, a 0.4% decrease from June.
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The Roku Channel Leads Streaming Growth, Disney Experiences Steepest Decline in july
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Key Takeaways: July Streaming Trends
The Roku Channel saw the most notable monthly growth in usage among all streaming platforms in july, increasing by 7.5% compared to June,according to Nielsen’s july Media Distributor Gauge reported by Adweek. This surge positions Roku as a growing force in the competitive streaming landscape.
Conversely, Disney experienced the largest decline in total TV usage, falling by 0.6% to 9.4%. This represents the steepest drop among the media companies analyzed in the report. NBCUniversal and Paramount Global both saw minor decreases of 0.2%, finishing at 7.6% and 7.0% respectively.
Detailed Breakdown of Media Distributor Rankings
Fox Corp. followed with 6.5% of all TV usage, a 0.4% decrease from June. Warner Bros. Revelation recorded a 6.1% share, down 0.3% from the previous month.Amazon demonstrated growth, gaining 0.2% to reach 3.9% of total TV usage. Scripps also experienced a slight increase of 0.2%, achieving a 2.2% share.
| Rank | Media Distributor | July Share (%) | Change from June (%) |
|---|---|---|---|
| 1 | The Roku Channel | 10.3 | +7.5 |
| 2 | Disney | 9.4 | -0.6 |
| 3 | NBCUniversal | 7.6 | -0.2 |
| 4 | Paramount Global | 7.0 | -0.2 |
| 5 | Fox Corp | 6.5 | -0.4 |
| 6 | Warner Bros. Discovery | 6.1 | -0.3 |
| 7 | Amazon | 3.9 | +0.2 |
| 8 | Scripps | 2.2 | +0.2 |