Ansan’s 7 Signature Products Boost Local Economy & Gain National Recognition

Ansan, South Korea – The city of Ansan, located southwest of Seoul in Gyeonggi Province, is undertaking a concerted effort to elevate the quality and brand recognition of its seven signature local products, aiming to stimulate regional economic growth. The initiative focuses on bolstering the reputation of items already gaining national prominence, according to a statement released by the city on February 15, 2026.

The seven designated specialties – Daebu grapes, Chamdream rice, Grand Coto wine, Okroju traditional liquor, Daebu seaweed, Ggompariso salt, and Nojeokbong Starlight Choux pastry – have consistently achieved recognition through awards at national competitions and selection for official events, the city asserts.

Ansan’s approach centers on developing products that reflect the region’s unique characteristics and fostering collaborative partnerships. Officials believe this strategy not only increases income for local farmers but also enhances the city’s appeal as a tourist destination, contributing to broader economic revitalization.

Agricultural and Marine Products

Daebu grapes, benefiting from the maritime climate and ample sunlight of the West Sea, are prized for their distinctive flavor profile. The city is actively expanding their use into processed goods such as wine and gochujang (Korean chili paste), increasing their overall value. Chamdream rice, considered Ansan’s highest-quality rice variety, received the grand prize at the 2025 Gyeonggi-do Rice Quality Competition, confirming its superior quality. Daebu seaweed, harvested from the clean waters of the West Sea, is noted for its crisp texture and savory taste. Ggompariso salt, produced using traditional methods, is characterized by its mildness and rich flavor.

Processed Food Specialties

Grand Coto wine, crafted from Daebu grapes, achieved international recognition when it was selected as the official banquet wine for the 2025 APEC summit in Gyeongju. This selection underscores the wine’s quality on a global stage. Okroju, a traditional liquor designated as a Gyeonggi-do Intangible Cultural Asset, is brewed with barley and boasts a unique fermentation process, attracting a dedicated following. The Nojeokbong Starlight Choux pastry, developed in collaboration with a local bakery, is inspired by the Nojeokbong Waterfall in Seongpodong. Its distinctive shape and flavor have proven popular, and a portion of the sales revenue is donated to charitable causes, demonstrating a commitment to social responsibility.

Ansan Mayor Lee Min-geun emphasized the significance of the city’s specialties, stating, “Ansan’s products have gained national recognition based on their excellent quality and regional characteristics.” He further added, “We will expand the model of mutual cooperation to increase income for the agricultural and fisheries industries, as well as promote regional economic revitalization.” He pledged to dedicate the city’s full efforts to elevating the brand value of Ansan’s specialties, aiming to establish them as premium products representing South Korea.

The city’s focus on its unique products comes as Ansan continues to evolve as a significant economic hub. Recent investment initiatives, including a December 3, 2025 economic mission to Japan led by Mayor Lee Min-geun, are geared towards bolstering the local robotics industry through investment in Autonomous Service Vehicles (ASVs) and the development of the Ansan Science Valley (ASV) district, a key component of the Gyeonggi Free Economic Zone. This diversification of economic activity, coupled with the promotion of its agricultural and culinary offerings, positions Ansan for sustained growth.

Ansan’s multicultural character, highlighted as a key feature of the city, also plays a role in its market landscape. The Ansan Multicultural Food Street, featuring over 200 international shops representing more than 30 countries, demonstrates the city’s embrace of diversity and contributes to its unique cultural identity. This diverse environment likely influences the demand for and development of specialized food products, further enriching the city’s economic fabric.

The city’s strategy reflects a broader trend in South Korea towards promoting regional specialties and leveraging local resources for economic development. By focusing on quality, innovation, and collaboration, Ansan aims to establish itself as a leading producer of premium agricultural and processed food products, contributing to both the local economy and the national brand.