Euronics Partners UEFA Women’s Soccer Through 2029 Euros
- * UEFA and Euronics Extend Partnership: European soccer's governing body, UEFA, has renewed and expanded its commercial partnership with Euronics, an international electronics and home appliance retailer.
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* UEFA and Euronics Extend Partnership: European soccer’s governing body, UEFA, has renewed and expanded its commercial partnership with Euronics, an international electronics and home appliance retailer.
* UWCL Partnership Continues: Euronics will remain an official partner of the UEFA Women’s Champions League (UWCL) for three more seasons, through 2027-28.
* New Women’s Euro Partnership: Euronics is now also a partner of the 2029 Women’s European Championships in Germany.
* Previous Deal: The initial partnership began in mid-2021, covering the 2022 Women’s Euros and multiple UWCL seasons.
* Deal Value: GlobalData Sport valued the previous deal at approximately $2 million per season.
* agency: Two Circles brokered the initial agreement and is now the exclusive commercial and broadcast rights agency for the UWCL.
* Positive Statements: Both UEFA’s guy-Laurent Epstein and Euronics International’s John Olsen expressed enthusiasm about the continued partnership and its potential for growth.
* Other UWCL Partners: Adidas, Amazon, Heineken, PepsiCo, and Vodafone are also official partners of the UWCL.