Health and Wellness Social Media Influencers: U.S. Adult Perspectives
- Pew Research Center has conducted a study to examine social media influencers who specialize in health and wellness topics and the experiences of adults in the United States...
- The research, identified on May 7, 2026, was designed to gain an understanding of how health and wellness information is disseminated via social platforms and how that information...
- The study utilized two distinct methodologies to gather data.
The input is a discovery layer/methodology fragment.
Pew Research Center has conducted a study to examine social media influencers who specialize in health and wellness topics and the experiences of adults in the United States who obtain information from these sources.
The research, identified on May 7, 2026, was designed to gain an understanding of how health and wellness information is disseminated via social platforms and how that information is received by the public.
Research Methodology
The study utilized two distinct methodologies to gather data. The first involved an analysis of health and wellness influencers who regularly post content on YouTube, TikTok and Instagram.
The second methodology focused on the experiences of U.S. Adults who use these influencers as a source of health and wellness information.