Interview with Baja California Governor Candidate Evangelina Moreno Guerra

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Evangelina Moreno Guerra, a candidate for governor of Baja California, denied participating in political "golpeteo"—a term referring to behind-the-scenes maneuvering or backroom dealings—during an interview with El Universal, according to a report published on June 10, 2026. The statement emerged as part of her campaign for the 2027 gubernatorial election, which she is positioning as a centrist alternative amid a crowded field of candidates.

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What is Moreno Guerra’s stance on political tactics?
In the interview, Moreno Guerra addressed allegations of involvement in "golpeteo," a practice often associated with covert influence-peddling or factional alliances. "There is goading, but I do not play along," she stated, according to El Universal. The phrase, which translates to "there is goading, but I don’t play along," reflects her campaign’s emphasis on transparency and direct engagement with voters. The candidate’s office did not immediately respond to requests for further clarification.

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How does her campaign align with broader electoral dynamics in Baja California?
Moreno Guerra’s remarks come as Baja California prepares for its 2027 gubernatorial race, a contest that has drawn multiple contenders from both major parties and independent factions. The state, which borders the U.S. and is a key corridor for migration, has seen heightened political scrutiny over policies related to border security, economic development, and social services.

Her campaign has focused on issues such as infrastructure investment and anti-corruption measures, according to El Universal. However, analysts note that her positioning as a "centrist" candidate risks alienating both traditional party bases and grassroots movements. "She’s trying to appeal to a broad coalition, but the political landscape here is deeply polarized," said Carlos Mendoza, a Baja California-based political analyst. "Her refusal to engage in traditional tactics may resonate with some voters, but it also raises questions about her ability to navigate the state’s complex power structures."

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What role does migration play in her platform?
Migration remains a central issue in Baja California’s political discourse, with the state serving as a transit point for migrants from Central America and beyond. Moreno Guerra’s campaign has not released a detailed policy plan on migration, but her general statements emphasize "humanitarian approaches" and "legal frameworks" to address the flow of people through the region.

In a separate interview with Milenio, she reiterated support for "collaboration with federal authorities to strengthen border controls while protecting the rights of migrants." This stance aligns with broader conservative trends in Mexican politics but contrasts with progressive proposals from other candidates.

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How do her rivals respond to her campaign?
Moreno Guerra’s opponents have yet to issue direct responses to her comments, but recent polling suggests her viability as a candidate remains uncertain. A June 2026 survey by Pátzcuaro Research placed her at 12% in hypothetical 2027 matchups, trailing leaders from the ruling Morena party and the opposition National Action Party (PAN).

Her campaign has also faced scrutiny over her political history. Moreno Guerra, a member of the Democratic Revolution Party (PRD), previously served as a federal deputy and has been linked to several high-profile legislative initiatives. Critics, however, argue that her record lacks concrete achievements, a point she has not directly addressed in recent interviews.

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What are the implications of her political strategy?
Moreno Guerra’s decision to reject "golpeteo" could signal a broader shift in Baja California’s political culture, where opaque alliances and patronage networks have historically shaped outcomes. However, her approach also raises questions about her capacity to secure the resources and alliances necessary for a competitive campaign.

"Her message is clear, but politics isn’t just about rhetoric," said María López, a political commentator for Reforma. "If she wants to win, she’ll need to prove she can deliver on her promises—and that requires navigating the state’s entrenched systems."

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"There is goading, but I do not play along," Moreno Guerra stated in the El Universal interview.
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"Her message is clear, but politics isn’t just about rhetoric," said María López, a political commentator for Reforma.