MSMEDA Expands Marketing Support for SMEs – Rahmy
- The Micro, Small and Medium Enterprise Development Agency (MSMEDA) is actively supporting Egyptian small and medium-sized enterprise (SME) owners by facilitating their participation in international exhibitions, with a...
- MSMEDA's efforts align with Egypt's strategic focus on strengthening economic and trade relations with African nations.Participation in international events is intended to promote high-quality Egyptian SME products and...
- MSMEDA recently participated in the 33rd edition of the FIDAK International Fair in senegal, organized in coordination with the Egyptian Exhibitions and Conferences Authority.
MSMEDA supports Egyptian SMEs with International market Access
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Updated as of December 31, 2025, 02:53:53 AM
Expanding Reach into African Markets
The Micro, Small and Medium Enterprise Development Agency (MSMEDA) is actively supporting Egyptian small and medium-sized enterprise (SME) owners by facilitating their participation in international exhibitions, with a particular focus on developing their products and expanding into regional and global markets. This commitment aims to enhance the productive capacities of SMEs and prepare them for export opportunities, especially within promising African markets.
MSMEDA’s efforts align with Egypt’s strategic focus on strengthening economic and trade relations with African nations.Participation in international events is intended to promote high-quality Egyptian SME products and build confidence in global markets.
Participation in the FIDAK International Fair in Senegal
MSMEDA recently participated in the 33rd edition of the FIDAK International Fair in senegal, organized in coordination with the Egyptian Exhibitions and Conferences Authority. Egyptian project owners showcased a diverse range of products at the fair, including leather goods, carpets, ready-made garments, and heritage items, all selected for their demand within the Senegalese market.
Government Support and Trade Exchange
This participation in Dakar marks the third time MSMEDA has been involved in the International Fair, following directives from Prime Minister Mostafa Madbouly, who also chairs the agency’s Board. The Prime Minister emphasized the importance of opening african markets to products created by Egyptian youth. Senegal is viewed as a promising destination for Egyptian exports and a key partner in increasing trade exchange between the two countries.
Benefits of exhibition Participation
MSMEDA is committed to regularly including its clients in both local and international exhibitions. This allows project owners to directly market their products to consumers and potentially secure export contracts. Moreover, participation provides valuable insights into market needs, enabling businesses to refine existing products or develop new offerings that better meet customer demand.