Nike’s “Rip the Script” Football Campaign: Stars, Tech & Global Expansion Ahead of Major Tournaments – Plus F1’s Las Vegas Deal & WSOP’s Warner Bros. Discovery Broadcast Partnership
Nike has launched its "Rip the Script" football campaign featuring stars like Kylian Mbappé, while Formula 1 has extended the Las Vegas Grand Prix through 2037.
Nike's new "Rip the Script" campaign promotes instinctive and creative play ahead of the 2026 international tournament.
The campaign also integrates entertainment figures, including Travis Scott, Kim Kardashian, Channing Tatum, LeBron James, and the fictional character Ted Lasso.
Nike has launched its “Rip the Script” football campaign featuring stars like Kylian Mbappé, while Formula 1 has extended the Las Vegas Grand Prix through 2037. Additionally, the World Series of Poker has signed a three-year broadcast deal with Warner Bros. Discovery to expand its reach across Europe, Asia, and Latin America.
How is Nike’s “Rip the Script” campaign targeting football fans?
Nike’s new “Rip the Script” campaign promotes instinctive and creative play ahead of the 2026 international tournament. The initiative uses a film featuring current stars Cristiano Ronaldo, Kylian Mbappé, Erling Haaland, and Vinícius Júnior, along with former players such as Zlatan Ibrahimović, Ronaldinho, Eric Cantona, Jorge Campos, and Didier Drogba.
The campaign also integrates entertainment figures, including Travis Scott, Kim Kardashian, Channing Tatum, LeBron James, and the fictional character Ted Lasso. According to Nike, the goal is to encourage young players to trust their instincts on the pitch.
“We know the magical moments in football happen when players trust their instincts. That’s the kind of football we love.”
Helena Thornton, Vice President of Nike Brand Management
The brand is pairing the campaign with the release of its 2026 federation kit collections. These kits feature Aero-FIT cooling technology and specific design elements for each federation. Nike is also updating its Tiempo, Phantom, and Mercurial football boot lines.
To move beyond digital screens, Nike is deploying retail activations across more than 5,000 partner and company locations worldwide. The company is also supporting grassroots play through its Toma el Juego street football programme, which has conducted over 100 tournaments in more than 20 cities across six continents.
“We made this film to meet football communities exactly where they are, not just on a screen, but in their world and deeply engrained into their subcultures.”
Helena Thornton, Vice President of Nike Brand Management
Additional lifestyle elements include retro sportswear inspired by the early 2000s and 1990s, as well as country-specific X2 ranges. Nike also continues a partnership with the LEGO Group focused on creativity and play.
What are the terms of the Formula 1 Las Vegas extension?
Formula 1 has secured a 10-year extension for the Las Vegas Grand Prix, ensuring the race remains on the calendar until 2037. The agreement involves Formula 1, the Las Vegas Convention and Visitors Authority, Clark County, and Las Vegas Grand Prix, Inc.
The race utilizes the 6.2km Las Vegas Strip Circuit, passing the Venetian Resort Las Vegas, Wynn Las Vegas, Caesars Palace, and Bellagio. Since its 2023 debut, the event has generated a cumulative economic impact of $3.2 billion for Southern Nevada.
The race has seen consistent demand, with the 2023, 2024, and 2025 editions all selling out. In 2025, the event generated $43 million in local and state tax revenue, with $15 million of that amount allocated to K-12 education.
Rip The Script | Nike Football
“We always believed that Las Vegas would become a cornerstone of our presence in the United States, and this extension, together with the success of recent years, reinforces our long-term commitment to this important market.”
Stefano Domenicali, President and CEO of Formula 1
On-track performance has been highlighted by Max Verstappen, who won the race in 2025 and 2023. George Russell won the 2024 event, which set a record for the most overtakes at the venue with 113. Off-track, the 39-acre Grand Prix Plaza supports community programmes and STEM education.
“Securing a 10-year extension through 2037 is a defining moment for the Las Vegas Grand Prix and a reflection of the strength of our local partnerships.”
Emily Prazer, President and CEO of Las Vegas Grand Prix, Inc.
How will the World Series of Poker be broadcast globally?
The World Series of Poker (WSOP) has entered a three-year broadcast partnership with Warner Bros. Discovery (WBD) to increase visibility in Asia, Latin America, and Europe.
Coverage varies by region to suit different markets. In Asia and Europe, Eurosport will air six 45-minute highlight programmes covering the Final Table and the Main Event. In the UK and Ireland, TNT Sports will air these highlights, while HBO Max provides on-demand access across Europe. TNT Sports was a nominee for Media Organisation of the Year at the 2025 Sport Industry Awards.
For Latin American audiences, the Space channel will air daily 15-minute highlights. Both TNT Sports and Eurosport will provide live broadcasts of the Final Table, with all content produced by Omaha Productions.
“To truly grow the game, you need a broadcast stage that matches the stakes. We are incredibly proud to partner with Warner Bros. Discovery to showcase the world’s biggest prize-money competition to mainstream audiences worldwide.”
Ty Stewart, Chief Executive Officer of WSOP
Trojan Paillot, Senior Vice President of Sports Rights Acquisitions and Syndication at WBD, stated that the partnership expands the global footprint of the event, bringing the drama and prestige of the tournament to viewers across three continents.
