Samsung’s Future TV Strategy: A Deep Dive
- During a Visual Display (VD) Deep Dive Session,Samsung provided detailed insights into its roadmap for TV innovations for 2026 and beyond at CES.
- SW Yong,President of the VD Business at Samsung Electronics,presented in Las Vegas how Samsung is building on 2 decades of success with Samsung TVs1 to innovatively shape the...
- A key element of Samsung's strategy for 2026 is the Vision AI Companion2 (VAC).
During a Visual Display (VD) Deep Dive Session,Samsung provided detailed insights into its roadmap for TV innovations for 2026 and beyond at CES.
SW Yong,President of the VD Business at Samsung Electronics,presented in Las Vegas how Samsung is building on 2 decades of success with Samsung TVs1 to innovatively shape the role of the television in the connected home.Now, the global TV market is entering a new phase characterized by growing demand for premium devices, larger screens, and bright personalization. Against this backdrop, Samsung outlined its strategy for the future of television.
The company is focusing on further expanding the capabilities of its TV devices through a new generation of Artificial Intelligence (AI) while simultaneously delivering extraordinary picture quality.2026 will be a decisive year for the VD business: Micro RGB and OLED will form the pinnacle of the premium TV segment. Mini-LED will provide broader access to premium TV technologies, while ultra-large displays will enhance the immersive entertainment experience at home and beyond. This will make Samsung’s new lineup accessible to a wider range of customers with state-of-the-art screens while further solidifying the company’s leadership in performance and innovation.
“We are currently seeing a shift in the way people watch television. It’s no longer just about passively viewing content, but about fostering direct interaction with users,” said President Yong. “As the television experience continues to evolve, Samsung continues to build on the company’s leadership year after year through its hardware excellence.”
An Impressive TV Experience with Vision AI
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A key element of Samsung’s strategy for 2026 is the Vision AI Companion2 (VAC). A new intelligent platform that can make television more intuitive, interactive, and personalized. Integrated into almost the entire Samsung TV lineup, VAC understands what viewers are watching, anticipates their needs, and displays helpful, context-related information directly on the screen. This develops
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Samsung’s Vision for Next-Generation television at CES 2026
Samsung unveiled its vision for the future of television at CES 2026, focusing on advancements in display technology. As of January 12, 2026, details are emerging regarding these innovations, but independent verification is ongoing.
Samsung’s Market Leadership in Television
According to the provided source, Samsung claims to be the global leader in the television market for 19 consecutive years (2006-2025), based on annual unit sales and revenue, citing Omdia data. 1
verification: Omdia is a reputable market research firm. A search for recent Omdia reports confirms Samsung’s leading position in the global TV market. Omdia’s 2023 report shows Samsung leading, and preliminary data for 2024 suggests they maintained this position. Confirmation for the full 2025 year will be available in early 2026. The claim of 19 consecutive years is currently verifiable through 2024 data, pending final 2025 figures.
New television Features and Availability
The source mentions availability of certain features via terrestrial, cable, and Samsung TV Plus, but notes regional and model limitations. Samsung’s official TV Plus page details its availability and content. The specific availability of features through terrestrial and cable TV does vary significantly by region and provider, and this claim is generally accurate. The statement about varying sources and channels is also consistent with typical service offerings.
Energy Efficiency Class Information
The source states that the energy efficiency class of the new televisions is not yet known and will be published at a later date. 3
Verification: Energy efficiency classifications are typically determined by regulatory bodies like the European Commission (for Europe) and the US Department of Energy (for the US). The European Commission’s energy labeling website provides information on the process. It is standard practice for manufacturers to announce energy efficiency ratings closer to the product’s release date. This claim is therefore plausible and aligns with industry practices.
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