Sony LIV Free Mobile Access & Shark Tank India Judges

The Indian startup ecosystem continues to find a prominent platform in January 2026, with the premiere of Season 5 of Shark Tank India. The show, which airs on Sony Entertainment Television and is simultaneously available on the SonyLIV app, has become a cultural touchstone for aspiring entrepreneurs and a key driver of venture capital investment in the country.

A Shift to Digital-First Streaming

While previous seasons enjoyed a broadcast run on Sony Entertainment Television, Season 4, which launched on January 6, 2025, marked a strategic shift towards a digital-first approach, exclusively streaming on SonyLIV. This trend continues with Season 5, reflecting the growing preference for on-demand content and the increasing accessibility of high-speed internet in India. The move allows SonyLIV to capture a digitally oriented audience and offer a more tailored viewing experience.

Subscription Models for Access

Access to Shark Tank India Season 4 and now Season 5 requires a subscription to the SonyLIV application. The platform offers a tiered subscription model, catering to different user needs and budgets. As of early February 2026, subscription options include a mobile-only plan at Rs 599 per month, a premium monthly plan at Rs 299, a six-month premium plan at Rs 600, and an annual premium plan at Rs 999. This pricing structure provides flexibility for viewers, allowing them to choose a plan that aligns with their viewing habits and financial constraints.

The Core Format Remains Consistent

The fundamental format of Shark Tank India remains unchanged. Entrepreneurs pitch their business ideas to a panel of investors – the “Sharks” – seeking funding and mentorship. The show follows a multi-round process, with startups progressing through stages of evaluation and negotiation. Successful pitches result in investment deals, providing crucial capital and expertise to help these ventures scale. Season 5 will feature returning judges Anupam Mittal, Viraj Bahl, Kunal Bahl, Amit Jain, Ritesh Agarwal, Piyush Bansal, Namita Thapar, Aman Gupta, and Vineeta Singh.

Season 5: New Sharks and Expanded Categories

Season 5 introduces a larger pool of Sharks, offering entrepreneurs access to a broader range of industry knowledge and investment perspectives. Beyond the returning Sharks, the addition of new judges promises to inject fresh insights and potentially alter the dynamics of deal-making. The show is also expanding the types of startups featured, with a particular focus on AI and SaaS platforms, digital fashion, edutainment companies, and contemporary Indian food brands. This broadened scope reflects the evolving landscape of the Indian startup ecosystem and the emergence of new opportunities.

A Dedicated Focus on Student Entrepreneurship

A notable addition in Season 5 is a dedicated segment for student-led enterprises. This “Campus Special” aims to encourage young entrepreneurs to present early-stage concepts and gain exposure and real-world experience. By providing a platform for student innovation, Shark Tank India seeks to foster the next generation of business leaders and accelerate the development of promising ideas from university campuses. This initiative underscores the show’s commitment to nurturing entrepreneurship at all levels.

Timing and Availability

Shark Tank India Season 5 premiered on January 5, 2026, on Sony Entertainment Television at 10 PM IST. Viewers can also stream the show simultaneously on the SonyLIV app. Episodes are available to watch from Monday to Friday at 8 pm IST on SonyLIV, with recorded episodes accessible for those unable to tune in live.

The Show’s Impact on the Indian Startup Landscape

Since its debut in 2021, Shark Tank India has demonstrably impacted the Indian entrepreneurial landscape. The show has not only provided funding to numerous startups but has also raised awareness about the challenges and opportunities of building a business in India. The visibility gained from appearing on the show can be invaluable for startups, attracting further investment, customers, and talent. The show’s success has also inspired a new wave of entrepreneurship, encouraging more individuals to pursue their business ideas and contribute to the country’s economic growth. Over 700 deals were finalized in the first season alone, demonstrating the show’s significant contribution to the startup ecosystem.

The continued popularity of Shark Tank India, as evidenced by the launch of Season 5, underscores its enduring appeal and its role as a catalyst for innovation and investment in India. The show’s digital-first strategy and expanded focus on emerging technologies and student entrepreneurship position it for continued success in the years to come.