TDK Named Title Partner for 2026 Tokyo E-Prix & Formula E Season Partner

Tokyo, Japan – Formula E is electrifying its 2026 calendar with a landmark partnership, naming technology giant TDK as the title partner for the Tokyo E-Prix. The race, scheduled for July 25th and 26th, 2026, will mark Formula E’s debut night race in the Japanese capital, signaling a significant expansion for the all-electric racing series.

The agreement extends beyond the Tokyo event, establishing TDK as an Official Partner of the entire 2025/26 Formula E season. This multifaceted collaboration underscores the growing synergy between motorsport innovation and technological advancement, particularly in the realm of electric vehicle technology.

“We are thrilled to welcome TDK as the Title Partner for the Tokyo E-Prix and Official Partner of the 2025/26 Season,” stated Jeff Dodds, Chief Executive Officer of Formula E. “Japan is a spiritual home for automotive innovation, and TDK’s mission to drive societal transformation through technology aligns perfectly with our vision. Their commitment to supporting engineering students also ensures that this partnership leaves a lasting legacy on the future of the industry.”

The partnership is particularly resonant given TDK’s deep roots in the automotive sector and its increasing focus on mobility solutions. The company, headquartered in Tokyo, sees Formula E as a crucial testing ground for its technologies, viewing the series as a “live R&D lab” for sustainable mobility and next-generation electrification. TDK already maintains a technical partnership with the Porsche Formula E Team and Porsche Coanda Esports Racing Team, demonstrating a pre-existing commitment to the series.

Noboru Saito, Chief Executive Officer of TDK, emphasized the strategic importance of the collaboration. “TDK has consistently regarded automotive as a priority market, and through this title sponsorship and partnership, reaffirms its commitment to contributing to its ongoing transformation,” Saito said. “TDK aims to become a trusted and essential partner at the heart of the automotive industry, strategically positioned in future mobility, vehicle electrification, and data-driven intelligence.”

The implications of this partnership extend beyond branding and trackside visibility. TDK will benefit from extensive trackside branding and integrated digital and physical touchpoints throughout race events. More significantly, the collaboration will foster the development of future engineering talent through initiatives providing behind-the-scenes access to the series for students. This commitment to education aligns with Formula E’s broader goals of promoting sustainable technology and inspiring the next generation of engineers.

TDK will play a key role in supporting Formula E’s sustainable innovation summit, “Change. Accelerated. Live.” This summit brings together industry leaders, government officials, and experts to discuss the future of sustainable mobility and technology, positioning TDK at the forefront of these critical conversations.

The choice of Tokyo as the location for this expanded partnership is no accident. Japan has long been a global leader in automotive innovation, and the country’s commitment to technological advancement makes it a natural fit for Formula E’s mission. The transition to a night race adds another layer of excitement to the event, promising a spectacular showcase of electric racing under the Tokyo skyline.

TDK’s existing presence within the automotive industry is substantial. The company notes that a conventional internal-combustion engine vehicle already contains thousands of TDK products, a number that increases significantly in electric vehicles. This existing expertise positions TDK to play a pivotal role in the ongoing evolution of electric vehicle technology, and Formula E provides a valuable platform to demonstrate and refine those advancements.

The 2025/26 Formula E season is shaping up to be a pivotal one, with this partnership with TDK representing a significant step forward for the series. The collaboration not only strengthens Formula E’s presence in a key automotive market but also underscores the growing importance of sustainable technology and innovation in the future of motorsport. The Tokyo E-Prix, now the “2026 TDK Tokyo E-Prix”, is poised to become a highlight of the season, attracting both fans and industry leaders alike.