Tom and Jerry Channel New Frequency 2024 on Nilesat

Warner Bros. Discovery (WBD) has implemented a strategic shift in its distribution model for the Middle East and North Africa (MENA) region by leveraging legacy intellectual property to drive advertising revenue. The company launched a dedicated Tom & Jerry pop-up channel in partnership with OSN to capitalize on the 85th anniversary of the characters.

The initiative, which was initially announced in August 2025, utilizes a hybrid distribution approach. The content is available on channels 7 and 10, depending on the specific OSN box type and is accessible via the OSN+ app and OSN OnDemand for a duration of one month.

Strategic Pivot to Legacy IP and Satellite Distribution

The decision to focus on Tom & Jerry reflects a calculated business move by WBD to navigate a fragmented media market. While streaming platforms such as Netflix and Disney+, along with various local services, continue to gain traction in the MENA region, traditional television viewership remains a significant factor.

By utilizing free-to-air satellite distribution, WBD aims to reach a broader demographic than streaming services alone can capture. This pragmatic shift acknowledges the duality of the current media landscape, where digital growth coexists with the continued relevance of satellite television.

The use of established intellectual property is intended to provide stability within a volatile advertising market. Because the characters and storylines of Tom & Jerry are globally recognized, the company can reduce the marketing investment required to attract viewers, thereby creating a more reliable base for advertising revenue.

Market Context and Consumer Reach

The strategy comes as WBD manages the challenges of streaming saturation and shifting consumer habits. By leaning on nostalgia, the company is attempting to bolster its financial position in a crowded media environment where competing for new subscribers has become increasingly costly.

The pop-up channel serves as a tool for the media giant to maintain visibility and engagement in the MENA region. The partnership with OSN allows WBD to integrate its content into existing subscription ecosystems while simultaneously leveraging the wide reach of satellite technology.

Technical Distribution and Accessibility

Beyond the OSN partnership, various technical data points have circulated regarding the accessibility of Tom & Jerry content on satellite networks. Reports from March 18, 2025, indicated a presence on the MONOCOSAT satellite at position 52.0°E, utilizing frequency 10763 V with a symbol rate of 27500, FEC 3/4, and a DVB-S2 8PSK system.

there has been significant consumer interest in the region, particularly in Egypt and Saudi Arabia, regarding the updated frequencies for the channel on the Nilesat satellite for 2024 to ensure uninterrupted viewing for children’s entertainment.