平谷前台头村10万株芍药花迎客 – 新京报

The fourth Peony Culture Season has officially commenced in Qiantaitou Village, located in the Pinggu District of Beijing. The event features approximately 100,000 peony plants currently blooming in succession, creating a large-scale floral display designed to attract tourists and promote local rural development.

According to reports from the Beijing News and the Beijing Municipal Government website, the blooming of these 100,000 peonies is intended to establish new leisure and experience scenarios for visitors. The staggered blooming period of the flowers allows for a sustained window of tourism, extending the duration during which the village can attract visitors to the region.

The initiative in Qiantaitou Village is part of a broader effort by the Pinggu District to leverage natural landscapes and agricultural assets to drive economic growth. By organizing the Peony Culture Season, local authorities aim to integrate agricultural production with cultural tourism, transforming the village into a destination for leisure and sightseeing.

The development of the peony gardens in Pinggu is aligned with the concept of the beautiful economy, a strategy used across various Chinese provinces to increase rural incomes by capitalizing on aesthetic and environmental assets. This approach focuses on converting natural beauty into economic value through the development of tourism infrastructure and the promotion of regional cultural events.

Similar strategies are being implemented in other regions of China to foster rural revitalization. In Chongqing, the development of peony-centric villages has been highlighted as a successful application of the beautiful economy to stimulate local growth. Similarly, in Tanghe County, Henan Province, peony cultivation has been used as a medium to empower the integration of culture and tourism, using the fragrance and visual appeal of the flowers to draw visitors to rural areas.

In Qiantaitou Village, the Peony Culture Season focuses on creating immersive experiences. The arrangement of the 100,000 plants is designed to provide diverse viewing angles and photography opportunities, which are central to the leisure experience scenarios promoted by the municipal government. These scenarios typically include curated walking paths, themed viewing areas, and opportunities for visitors to engage with the local agricultural environment.

The integration of tourism and agriculture in Pinggu is intended to provide multiple streams of income for the village. Beyond admission or tourism-related services, such events often facilitate the sale of local agricultural products and the promotion of the region’s brand as a center for high-quality floral cultivation.

The timing of the bloom in May is critical for the region’s spring tourism cycle. By establishing a recurring annual event like the Peony Culture Season, Qiantaitou Village seeks to create a predictable and sustainable tourism draw that benefits the local community and supports the wider goals of rural revitalization in the Beijing municipality.

The current phase of the event emphasizes the transition from simple flower viewing to a more comprehensive cultural experience. This involves the organization of activities that highlight the cultural significance of the peony, which is traditionally associated with prosperity and honor in Chinese culture, thereby adding a layer of educational and cultural value to the visit.

As of May 9, 2026, the peonies in Qiantaitou Village remain open to the public, with the staggered blooming process continuing to provide new visual displays for visitors throughout the season.