蔡阿嘎二伯現身了！Hahababy品牌理念被挖 網揪「關鍵4字」嘆難怪翻車 – Yahoo新聞

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The nephew of Taiwanese content creator Cai A Gua, known as “Second Uncle” (二伯), has reappeared publicly, sparking renewed scrutiny of the Hahababy brand he is associated with, according to multiple reports. The controversy centers on the brand’s stated philosophy, which netizens have dissected for alleged contradictions, with some calling it a “key four-character phrase” that explains its recent backlash. Meanwhile, Cai A Gua’s coffee shop, which opened in 2024, has become a secondary target of criticism. Google reviews for the outlet, as noted by the same Liberty Entertainment report, have been flooded with one-star ratings. The latest developments come amid broader questions about the commercialization of Cai A Gua’s personal brand. The creator, known for his viral videos and family-centric content, has increasingly shifted his focus to business ventures. In a July 2026 post shared by Yahoo News, Cai A Gua’s nephew was seen distributing Hahababy’s year-end bonuses, with one employee reportedly exclaiming, “This is enough to buy one TSMC stock!” The comment, captured in a video shared on social media, was later removed. However, the rapid escalation of criticism underscores the risks of blending personal influence with corporate ventures.