[2024 대한민국 하이스트 브랜드] Received a plaque of appreciation from the New York Fire Department and Police Department

BBQ Chicken

Genesis BBQ Group officials (center, front row) are taking a commemorative photo together after receiving a plaque of appreciation from members of the New York Fire Department’s 273/Ladder Company 129.

BBQ Chicken was ranked first in the chicken category in the 2024 Korea Heist Brand surveyed and evaluated by Brand Stock.

Genesis BBQ Group sponsored a cultural project to honor the dedication and hard work of firefighters in New York, which served as the basis for its expansion into the United States, and recently received a plaque of appreciation from firefighters. Previously, BBQ made a donation to the front door mural production project of the FDNY (Fire Department of the City of New York) Engine 273/Ladder 129 Company fire station located in Flushing, New York. Chicken sets were presented to firefighters. This fire company contributed greatly to keeping the community safe during the September 11 terrorist attacks, and this mural project began as a way to thank the firefighters for their efforts.

Last November, BBQ introduced a special discount system for police officers at all U.S. stores, contributing to strengthening local security and receiving a plaque of appreciation from the NYPD (New York Police Department). BBQ Chairman Yoon Hong-geun said, “I am grateful to the New York Fire Department members who work hard to maintain the safety of the families that run BBQ stores in New York.” He added, “We will continue to think about various ways to help the local community and put them into practice.” reported.

Kim Jae-hak, JoongAng Ilbo M&P reporter kim.jaihak@joongang.co.kr