2025 CMO Shakeups: Top Leadership Changes in Marketing
- * Diana Haussling (Colgate-Palmolive to Hello Products): In February, Haussling moved from being Senior VP, General Manager, Consumer Experience and Growth, and CMO for North America at Colgate-palmolive...
- * Soyoung Kang (EOS Products): In September, Kang was promoted from Chief Marketing and Innovation Officer to President of EOS Products.
- * Jackie Jantos (Hinge): (The text is cut off here, but it indicates another CMO promotion is being discussed.)
Here’s a summary of the changes highlighted in the text:
* Diana Haussling (Colgate-Palmolive to Hello Products): In February, Haussling moved from being Senior VP, General Manager, Consumer Experience and Growth, and CMO for North America at Colgate-palmolive to become the CEO of Hello Products (a brand Colgate acquired in 2020). This exemplifies a trend of CMOs stepping into CEO roles.
* Soyoung Kang (EOS Products): In September, Kang was promoted from Chief Marketing and Innovation Officer to President of EOS Products. She will continue to oversee marketing and innovation, but now also takes on duty for commercial strategy, business performance, and profitability. Her success in driving double-digit retail sales growth (14 consecutive quarters) contributed to her promotion, demonstrating a path to leadership for accomplished CMOs.
* Jackie Jantos (Hinge): (The text is cut off here, but it indicates another CMO promotion is being discussed.)
Essentially, the article focuses on a trend of Chief Marketing Officers (CMOs) being promoted to CEO or President roles within their companies, highlighting specific examples of Haussling and Kang.