The first glimpse of a sequel to the beloved 2006 comedy, “The Devil Wears Prada,” captivated audiences in 2025, becoming the most-watched movie trailer of the year.‍ The trailer garnered an ⁣astounding 181.5 million views within itS first 24 hours of release, surpassing all other contenders and marking a important milestone for comedy trailers.

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Trailer Viewership: A Year of ‍Sequels and remakes

Data compiled by analytics firm wavemetrix reveals a trend towards highly anticipated sequels⁢ and remakes dominating trailer viewership in ⁣2025. ⁣The firm tracked trailer views within the first 24 ⁣hours of release, providing a clear picture of audience excitement.”The ⁣Devil Wears Prada 2″ wasn’t just the top comedy trailer in 15 years ‍of WaveMetrix tracking; it outperformed trailers across all genres.

According to Forbes, Disney‍ heavily populated the list, securing the first seven⁤ positions wiht a mix of live-action remakes, animated sequels, and a Marvel ‍title. This demonstrates Disney’s continued strength in generating⁤ pre-release buzz.

The Power ⁢of Social Media: Hathaway’s Influence

A significant portion of the “Devil Wears Prada 2″⁣ trailer’s success can be attributed ⁤to Anne Hathaway’s⁢ active engagement ‍on social media.‍ Approximately one-third (roughly 60.5 million views) of the trailer’s total views originated from Hathaway’s official accounts ⁢on Facebook, Instagram, and TikTok. This highlights ⁢the⁢ growing importance of celebrity social media presence in film⁣ marketing.

This ⁣isn’t‍ an isolated incident. Marketing experts note ⁤a clear correlation between a⁢ star’s social media following and initial trailer viewership. Stars with large,engaged audiences can effectively amplify a trailer’s‍ reach,bypassing traditional marketing channels.

Top 10 Most-Viewed Trailers of 2025

While “The Devil Wears Prada 2” led the pack, several other trailers generated substantial interest. Here’s a look at the top ‍ten, based on WaveMetrix data: