2026 Commercials List: TV Ads & Super Bowl Commercials
Super Bowl 60 Advertising: What We Know So Far (Updated September 30, 2025)
Record-Breaking Demand for Super Bowl Ads
Advertising slots for Super Bowl 60, scheduled to air on February 8, 2026, have already sold out. NBCUniversal, the broadcaster for the game, commanded over $8 million for a 30-second commercial, reflecting unprecedented advertiser interest as reported by Adweek.
This surge in demand follows Super Bowl 59 becoming the most-watched Super Bowl in history, further fueling competition for ad space. NBCUniversal experienced record-breaking revenue from Super Bowl advertising, capping off its highest-grossing NFL season according to Adweek.
Halftime Show and Anticipated Campaigns
Adding to the excitement surrounding Super Bowl 60, Puerto Rican music superstar Bad Bunny is confirmed to headline the halftime show. Advertisers are already preparing campaigns designed to capitalize on the massive viewership and cultural impact of the event.
expect a diverse range of brands to participate, from established consumer giants to emerging players, with speculation ranging from customary favorites like the Duracell bunny to innovative new concepts.
Stay Updated on Super Bowl 60 Commercials
We will continue to track and report on every ad, advertiser, teaser, trailer, and significant update leading up to Super Bowl 60. Check back frequently for the latest news and insights.
Explore a extensive list of super Bowl 60 commercials as they are released.