4 New Albums You Need: Bieber, Clipse, Wet Leg & More
Justin Bieber’s “SWAG”: A Bold, ’90s-Infused Reinvention
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Justin Bieber has never shied away from charting his own course, a spirit that truly shone with his 2015 album, Purpose. This marked a meaningful electronic pivot after an early career filled with teen-pop radio hits. Now, he’s done it again with SWAG, an album announced less than 24 hours before its release and arriving amidst a socially charged period for the singer and new father.
A ’90s-Adjacent Synth-pop Gem
SWAG embraces a ’90s-adjacent synth-pop vibe, presenting a cohesive and surprisingly grounded collection of 21 songs.The album feels neither rushed nor overstuffed, offering a fresh soundscape for Bieber’s evolving artistry.
Collaborations That Elevate the Sound
The album features a notable lineup of collaborators, including Gunna, Sexyy Red, Lil B, Cash Cobain, Dijon, and Mk.gee. it’s the contributions of Mk.gee and Dijon, tho, that seem to leave the most profound impact on Bieber’s still-resonant pop vocals.
Mk.gee’s Spectral Glow
Mk.gee’s guitar work, though uncredited, adds a spectral glow to tracks like “Daisies” and seemingly permeates the entire album. This subtle yet impactful addition lends an aura of elevated sophistication to Bieber’s lyrics, which often revisit familiar themes of love for Hailey Bieber and faith.
Dijon’s soulful Influence
Dijon’s wild, soulful runs, especially evident on “Devotion,” appear to have served as a significant blueprint for Bieber. You can hear this influence in tracks like “Go Baby” and “Butterflies,” where Bieber seems to be channeling a similar vocal energy.
more Than Just Nostalgia
While some comparisons to Michael Jackson’s mid-career work might arise, SWAG feels distinctly more updated. The album undeniably possesses an undeniable swagger, showcasing Bieber’s continued willingness to experiment and redefine his sound.
Hear it: