5 Questions for CNBC’s Creative Lead on the New Logo Design
- CNBC has debuted a refreshed logo, officially completing its visual separation from NBCUniversal.
- The redesigned logo, created in-house by a CNBC senior designer, simplifies the previous design while maintaining a recognizable and timeless feel.
- The removal of the NBC Peacock branding marks the culmination of CNBC's ongoing separation from the NBCUniversal News Group.
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CNBC Unveils New Logo, Completing Separation from NBCUniversal
Table of Contents
Published December 23, 2025, 20:48:34
Overview
CNBC has debuted a refreshed logo, officially completing its visual separation from NBCUniversal. the change,implemented on Saturday,December 13,2025,mirrors a similar move by its sister network,MS NOW,and signifies a strategic shift towards independent branding. The new logo retains familiar elements while adopting a more modern aesthetic.
The New design
The redesigned logo, created in-house by a CNBC senior designer, simplifies the previous design while maintaining a recognizable and timeless feel. Adweek’s TVNewser reports the new look emphasizes clarity and modernity. A key element retained from the previous branding is the arrow symbol, already familiar to viewers as an indicator of market movement – positive or negative.
strategic rationale: Detaching from the Peacock
The removal of the NBC Peacock branding marks the culmination of CNBC’s ongoing separation from the NBCUniversal News Group. this strategic move allows CNBC to establish a more distinct identity and possibly broaden its appeal. The Peacock logo, while historically important, represented a connection to a larger corporate structure that may have limited CNBC’s ability to fully define its own brand.
Robert Poulton, CNBC’s Head of Creative, emphasized the importance of preserving CNBC’s existing brand equity during the redesign process. He stated the team was “committed to protecting CNBC’s word mark equity, whose clarity and recognition have long anchored our identity.”
5 Questions with Robert Poulton
In a recent interview with TVNewser, Poulton discussed the thought process behind the new design:
TV News: What was the thought process behind the new design?
Poulton: Moving away from the NBC Peacock, an icon embedded in the network’s visual identity for decades, required us to think…
(The full interview transcript is available on TVNewser.)
Impact and Future Implications
The logo refresh is expected to have a ripple effect across all CNBC platforms, including its website, social media channels, and on-air graphics. This complete rebranding effort aims to create a cohesive and recognizable brand experience for viewers and investors. The move also positions CNBC to potentially explore new branding opportunities and partnerships independent of NBCUniversal.