50 Cent Trolls Diddy & Ja Rule in Hilarious DoorDash Super Bowl Commercial

50 Cent is turning his well-known penchant for online trolling into a business opportunity, starring in a new DoorDash Super Bowl campaign that takes direct aim at his longtime rivals, Diddy and Ja Rule. The commercial, released on Thursday, February 5, is part of DoorDash’s “Big Beef” campaign leading up to Super Bowl LX this Sunday.

The ad, titled “Beef 101,” sees the rapper and Power executive producer playfully leaning into his reputation as “the King of the Trolls,” a title he acknowledges with amusement. While initially suggesting he’s abandoning the practice, 50 Cent quickly demonstrates otherwise, delivering a series of pointed jabs through the contents of a DoorDash delivery bag.

The humor isn’t subtle. 50 Cent pulls out a bag of cheese puffs, a clear nod to Diddy, whose former stage name was Puff Daddy. This reference comes shortly after 50 Cent produced the Netflix docuseries, Sean Combs: The Reckoning, which details allegations of sexual assault against the music mogul. “Don’t want to be too obvious,” he quips in the commercial.

The trolling continues with a package of hair combs, prompting 50 Cent to remark, “Oh, they sell combs. What a coincidence.” This is widely understood as a dig at Diddy, referencing his public image and past associations.

Ja Rule also finds himself in the crosshairs. 50 Cent produces an alarm clock, a playful reference to Ja Rule’s 2001 hit song, “Always on Time.” The longstanding feud between the two artists has been a fixture in hip-hop culture for over two decades.

Perhaps the most pointed jab comes with the unveiling of a bottle of Branson Cognac, 50 Cent’s own liquor brand. He states the cognac ages for “four years or 50 months,” a direct reference to the length of the prison sentence Diddy received in October for sex crimes.

While the “Beef 101” spot won’t air during the Super Bowl’s commercial breaks, DoorDash plans to release additional content featuring 50 Cent throughout the weekend on social media. The company recognizes the increasing importance of online engagement during major events like the Super Bowl, where the “comment section is where the conversation and the beef really happen,” according to a press release.

50 Cent himself described the partnership with DoorDash as “authentic,” stating, “I’ve always been about keeping it real, so when DoorDash approached me about a social campaign around beef, it felt authentic from the start. They’ve got everything you need, and just like with beef, the receipts speak for themselves.” Even this statement is delivered with a characteristic hint of playful provocation.

The campaign highlights 50 Cent’s unique ability to leverage his public persona and longstanding feuds for commercial gain. He has cultivated a reputation as a master of online trolling, and DoorDash is capitalizing on that notoriety to generate buzz around its brand. The commercial demonstrates a savvy understanding of contemporary entertainment marketing, where controversy and playful antagonism can often translate into increased visibility and engagement.

This isn’t the first time 50 Cent has used his rivalries to create content. His production of Sean Combs: The Reckoning demonstrates a willingness to engage with his conflicts in a public and impactful way. The DoorDash commercial represents a further evolution of this strategy, turning trolling into a direct revenue stream.

The success of the campaign will likely be measured not only by its reach and engagement but also by its ability to generate conversation and solidify 50 Cent’s image as a cultural provocateur. DoorDash is betting that a little “beef” will go a long way in capturing the attention of Super Bowl viewers and social media users alike.