7 Months On: Has Subway’s New Management Bitten Off More Than It Can Chew in the Quest for Quality

The Subway story became one of the most talked about viral things on social media on November 3, 2024, and it must be admitted that there are many people who never knew that Subway now has a branch open in the state. Only 51 ‘franchise stores’ Previously there were more than 150 branches.

Over 20 years of Subway in the Thai market, it may not be as successful as it should be. Compared to the American market, this latest incident can make Subway’s image even more unreliable.

After the Subway Thailand page posted a notice to users About all branches that have correctly received Subway franchise rights, which currently has a total of 51 locations, along with a list of branches that provide service

After receiving complaints about ‘Food quality’ In many matters such as

• There is a lack of raw materials
• Subway unprinted wrapping paper
• Subway pattern wrapping paper, color spread on food
• The bread used is not Subway’s.

Both have recommended that “If customers want to order or buy a Subway, they can observe the front of the store. Must have a store number and the Authorized Franchise symbol It will be a franchise that has received appropriate rights and will provide normal service All menu items and ingredients, including avocados, olives, and others, comply with Subway standards”

But what is interesting is The latest announcement reveals a list of 105 ‘disfranchised’ branches, many of which some people have used and never knew about. It’s a branch that pretends to continue using the Subway name even though it no longer has the right to do so.

This is a branch store whose franchise rights have been canceled since July 26, 2024.

Things people ask on social media about Subway through comments. and other social media channels such as X, TikTok and Facebook, for example

“Why are there fewer branches that are still open and franchised by Subway than the ones that were cancelled?” and some asked, “Why has Subway never issued an update about the branches that offer a cheaper service?

Many people are worried that there are fewer and fewer Subway branches from the first time when they set a goal of opening up to 1,000 branches throughout Thailand. In the future, is there a tendency for Subway to withdraw from the Thai market?

[ Subway เปลี่ยนมือบริหารภายใต้บริษัทที่ 2 ]

In the past, Subway has always been active in business. From expanding branches to changing hands in management For the first time in 2019, Subway was under management ‘About Passion Group’ of Thanakorn Thanawarith, who isSole copyright holder of the Master Trademark.

By Subway, in the early days, ‘About Passion Group’ had set a goal to become Top 3 in the QSR store business (quick service restaurants) that have a high value 47,700 million baht and plans to have 1,000 branches in the next 10 years.

Until the beginning of March 2024 ‘GL’, a subsidiary of PTG (PTG Energy) has come out to announce that it has invested 35 million baht to purchase the exclusive Subway franchise rights in Thailand.

Of course, with the drama that has taken place, PTG is rushing to proceed with the legal process. But what is more troubling is image building, trust, and brand building because now Subway in the country is still the most popular. United States and South Korea If Subway, under new management, tries to learn the lessons of the past 20 years, there might be some fun to come. Let’s see from this brand.