8 Marketing Campaigns That Made a Splash: Equinox & Dunkin’ Examples
Recent advertising campaigns offer diverse approaches to New Year messaging, ranging from motivational encouragement to reconsidering resolutions.
Apple Watch promotes perseverance, while Premier Protein suggests delaying important lifestyle changes. Dunkin’ features Megan Thee Stallion as a fitness instructor,and Equinox employs a strategy of contrasting AI-generated imagery with authentic human portraits to promote self-reliance.
Equinox: “Question everything But Yourself”
Equinox’s new advertising campaign, developed by Angry Gods, utilizes a juxtaposition of unusual, artificially-smart visuals alongside portraits of real individuals. The campaign aims to convey the message that self-belief is paramount. Adweek reports the campaign has generated significant buzz.