9 Must-See Music Video Moments by Karena Evans
The 9 Most Visually Stunning Music Videos of the 2010s & 2020s
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Music videos aren’t just promotional tools anymore; they’re art forms in their own right. A truly great music video elevates the song, tells a story, and leaves a lasting impression. We’re taking a look back at some of the most visually captivating music videos from the 2010s and 2020s, the ones that truly stuck with us long after the song ended. Get ready to revisit some masterpieces!
1. Formation – Beyoncé
Beyoncé consistently delivers visual albums and videos that are culturally impactful, but “Formation” stands out as a especially powerful statement. Filmed in New Orleans, the video is a festivity of Black culture, Southern heritage, and female empowerment. The imagery – from the flooded New Orleans streets to the antebellum mansion – is both striking and deeply symbolic.
Why it’s stunning: The video’s cinematography is breathtaking, and the choreography is sharp and unforgettable. It’s a masterclass in visual storytelling, and its message resonates deeply. Beyoncé doesn’t just perform in this video; she commands attention, and the visuals amplify that power. The use of color, particularly the bold reds and yellows, is incredibly effective.
2. This Is America – Childish Gambino
Donald Glover, as Childish Gambino, delivered a video that sparked immediate conversation and continues to be analyzed today. “This Is America” is a visceral and unsettling commentary on gun violence,racism,and entertainment in the United States.The video is filled with shocking imagery and unexpected shifts in tone.
Why it’s stunning: the choreography, performed by Glover himself, is mesmerizing and unsettling. The stark contrast between the upbeat music and the violent imagery is incredibly impactful. It’s a video that demands your attention and forces you to confront uncomfortable truths. The single-take style adds to the feeling of immediacy and rawness.
3. In My feelings – Drake
Drake tapping into a Southern alter ego – complete with gold fronts - is hilarious, especially knowing his Memphis ties. La La Anthony and Phylicia rashad, who played the girl and her mama, respectively, took the comedy to another level. The video sparked a viral dance challenge that took over social media, further cementing its place in pop culture history.
Why it’s stunning: Beyond the viral challenge, the video is a vibrant and energetic celebration of Southern culture. The bright colors, playful choreography, and cameos from celebrities like Shiggy make it a joy to watch.It’s a perfect example of how a music video can transcend the song itself and become a cultural phenomenon.
4. D’Evils – sir
Set in Jamaica, the video followed SiR and his partner through a laid-back, romantic escape. The standout moment was their intimate waterfall scene. Tastefully sensual and visually stunning, it’s a perfect example of how to create a mood through visuals.
Why it’s stunning: The lush Jamaican scenery provides a breathtaking backdrop for the couple’s romance. The video’s color palette is warm and inviting, and the cinematography captures the beauty of the island. it’s a visually soothing and emotionally resonant experience.
5.Garden (Say It Like dat) - SZA
SZA turned a tropical daydream into something real by casting Donald Glover as her love interest. Their chemistry added depth to a fantastical video already soaked in warmth and wonder. The video feels like stepping into a vibrant, surreal painting.
Why it’s stunning: The video’s use of color and light is exceptional. the fantastical elements,like the oversized flowers and lush foliage,create a dreamlike atmosphere.The connection between SZA and Glover is palpable, making the video even more captivating.
6. Tap out – Jay Rock feat. Jeremih
Director Dave Meyers (known for his work with Britney Spears and Janet Jackson) used a room with white-painted versions of everyday settings to creatively flip between “scenes” like a grocery store and a movie theater. The beach scene, where Jay Rock stood out among women rocking the same-