Home » News » Zhujian Stock Plummets: Chairman Admits Losses, No New Brands

Zhujian Stock Plummets: Chairman Admits Losses, No New Brands

Okay, here’s⁢ a​ summary of the news snippets provided, focusing on the key data about Zhujian (竹簡) ⁢and its current situation:

* Significant Stock Price Drop & Losses: Zhujian’s stock price has plummeted‍ from ‌170⁢ yuan to 30 yuan. Chairman Lin Kaijie has acknowledged the company has⁣ suffered “heavy ⁤losses” and⁢ made “many detours.” He stated they will no longer create their⁢ own brands.
* ​ Shift to⁣ Agency Model: Zhujian is ⁤shifting its ⁢strategy ‍to focus on being an agent ​for overseas brands. They’ve already secured their first overseas ​agency.
* Internal Rectification: The company plans an internal restructuring next year, ​centering around its core brands.
* New Restaurant Venture: Zhujian, through⁢ its‍ Chikama ‍brand, is introducing the Korean brand “Central Korean Pot Restaurant” to the market, specializing in beef intestine hot pot.

In essence, Zhujian is undergoing a major strategic shift ​due to financial difficulties. They are moving away from developing their own brands and towards becoming a distributor/agent for⁤ established international brands, while ⁣also streamlining their internal‌ operations.

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