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PwC's Crypto Expansion Amid Regulatory Interest - News Directory 3

PwC’s Crypto Expansion Amid Regulatory Interest

January 5, 2026 Victoria Sterling Business
News Context
At a glance
  • PwC, one of the "Big Four" accounting firms, has significantly ⁢altered its ⁣approach to cryptocurrency, moving from a cautious stance to actively pursuing‍ opportunities in the ‌digital asset...
  • Griggs explained that the​ firm previously hesitated, fearing it was going to lean into ⁣a business that we haven't⁢ equipped ‍ourselves to deliver.
  • The change in⁣ PwC's strategy is ​directly ⁣linked to recent‌ developments in‍ U.S.
Original source: ft.com

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pwc Shifts strategy, Embraces Cryptocurrency After Regulatory‌ Changes

January 5, 2024

PwC, one of the “Big Four” accounting firms, has significantly ⁢altered its ⁣approach to cryptocurrency, moving from a cautious stance to actively pursuing‍ opportunities in the ‌digital asset ⁣space. this⁢ strategic⁤ shift occurred in 2023, following ​changes in the U.S. regulatory landscape and increased governmental ⁤support for digital assets, according to Paul Griggs, PwC’s⁢ U.S.‌ managing partner.

Griggs explained that the​ firm previously hesitated, fearing it was going to lean into ⁣a business that we haven’t⁢ equipped ‍ourselves to deliver. However, over‍ the past 10 to 12 months, PwC has been actively ‍building its capabilities, both​ internally and through external resources, to address⁢ the growing demand in the digital asset arena. He stated this bolstering of resources was in⁤ response to taking on more opportunities.

What: PwC is increasing its involvement in⁤ the cryptocurrency and ‌digital asset sector.
⁢‌
Where: United States, with implications for⁣ global operations.
When: ⁣ Strategic shift began in 2023,building momentum in ‌the last 10-12 months (as of January 5,2024).
Why it matters: ⁤Signals growing mainstream acceptance of digital ​assets and the ​increasing importance of regulatory clarity.
⁤ ⁤
What’s next: ⁤PwC anticipates further growth in tokenization ⁢and stablecoin adoption, driven by⁣ new legislation and ‍regulatory frameworks.

Regulatory Shifts Fueling the Change

The change in⁣ PwC’s strategy is ​directly ⁣linked to recent‌ developments in‍ U.S. policy.Griggs specifically cited the passage of legislation and the appointment of pro-crypto ​regulators as ‌key factors. He highlighted the potential impact of the Financial Innovation and Technology for the 21st​ century ​Act (FIT Act), also ‍known as the “Genius Act,” and new rules governing stablecoins. ⁣ He expects these developments‍ to create more conviction around ⁣leaning into that product ⁢and​ that asset class.

The FIT Act, passed by the House in July 2023, aims to define the ‍regulatory responsibilities⁣ between ⁤the Securities‍ and Exchange‍ Commission (SEC) and the Commodity Futures Trading Commission‍ (CFTC) regarding digital​ assets. This clarity ⁤is seen as crucial⁤ for fostering innovation​ and attracting investment in the sector. The act’s future remains uncertain as it⁤ awaits consideration in⁤ the Senate.

Furthermore, Griggs anticipates continued evolution in the ⁣ tokenization of assets, a process that involves representing real-world assets (like real estate or ⁢commodities) as digital tokens on ⁤a blockchain. pwc believes it must be​ actively involved in this emerging ecosystem.

PwC’s​ Previous Caution and the Trump Governance’s Influence

PwC’s earlier ⁤reluctance stemmed from concerns about the lack of clear regulatory guidelines‍ and ‍the potential risks associated⁣ with the volatile cryptocurrency market. ⁢ However, the Trump administration’s increasing openness to digital assets, including statements from officials supporting⁢ blockchain technology, began to shift ‌the narrative.​ this created a‌ more favorable environment for‌ firms like ‍PwC to explore opportunities in the space.

While the Trump administration didn’t pass complete crypto legislation, its actions – including the Department ⁣of the treasury’s focus ‍on ⁣digital asset regulation – ‍signaled a willingness ⁣to engage with the ⁣industry. this contrasted with

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