Facebook Pixel and SDK Integration
Table of Contents
The provided code snippets demonstrate the integration of Facebook Pixel and Facebook SDK (Software advancement Kit) into a webpage, used for tracking user behavior and enabling social features.
The first snippet initializes the Facebook Pixel with ID ‘298373995909547’ and tracks a ‘PageView’ event. The subsequent two snippets integrate the Facebook SDK,version 13.0 (en_GB) and 12.0 (en_US) respectively, with the latter also specifying an App ID ‘747923588594301’ and enabling automatic logging of app events.
As of January 16, 2026, these scripts remain standard methods for integrating Facebook’s tracking and social features into websites. No significant changes to the core functionality have been reported by Facebook for Developers.
Facebook Pixel
The facebook pixel is an analytics tool that enables website owners to track conversions from Facebook ads, optimize ads, and build targeted audiences for future advertising.
The `fbq(‘init’, ‘298373995909547’);` line initializes the pixel with a unique ID. The `fbq(‘track’,’PageView’);` line sends a ’PageView’ event to Facebook,indicating that a user has visited the page. this data is used for retargeting and conversion tracking. According to Facebook’s documentation, the Pixel requires consent under regulations like GDPR and CCPA.
Example: A website selling shoes might use the Facebook Pixel to track users who view specific shoe pages and then show them targeted ads on facebook for those same shoes.
Facebook SDK
The Facebook SDK provides tools for developers to integrate Facebook features into thier websites and applications, such as social login, sharing, and the Facebook Feed.
the SDK is loaded asynchronously using `
