Bozoma Saint John Advocates for Intuition Over external Approval in Career Decisions
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Marketing leader Bozoma Saint John argues that trusting one’s own intuition is more valuable than seeking constant approval or relying on conventional mentorship, as discussed in a recent episode of Adweek’s Adspeak podcast, recorded live at Brandweek.
The Limitations of Traditional Mentorship
Traditional mentorship is frequently enough overrated, according to Saint john.She suggests that seeking guidance from others can sometimes hinder authentic leadership and decision-making.
Saint John’s perspective stems from her extensive experience at major companies including Apple, Uber, and Netflix. She believes that external advice can be clouded by others’ fears and biases, often disguised as well-intentioned guidance.
For example, Saint John has spoken about instances where she was advised against taking risks that ultimately proved accomplished, demonstrating the potential pitfalls of solely relying on external validation.
Intuition as a career Compass
Saint John emphasizes the importance of developing and trusting one’s own intuition as a primary guide in career choices.
She advocates for building intuition through consistent practice in everyday decisions, gradually increasing confidence in one’s own judgment. This approach allows individuals to navigate rigid corporate environments and assert authority authentically.
Saint John suggests intentional pivots and self-assessment are crucial for aligning career paths with personal values and goals, rather than conforming to external expectations.
Leading Authentically and Confidently
Saint John’s career trajectory demonstrates a commitment to leading authentically and confidently on one’s own terms.
Her success across multiple high-profile roles highlights the value of prioritizing internal conviction over external approval.She encourages individuals to embrace their unique perspectives and challenge conventional norms.
Saint John’s insights offer a masterclass in self-leadership, empowering individuals to take ownership of their careers and pursue paths aligned with their authentic selves.
