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AI Disruption: Is Software Facing Obsolescence?

The software sector is experiencing a period of intense volatility, with some analysts warning of a “SaaSpocalypse” – a dramatic downturn for Software-as-a-Service (SaaS) companies. This shift comes as artificial intelligence (AI) rapidly evolves, moving beyond creative applications into a phase of “creative destruction” that threatens to upend established business models. The iShares Expanded Tech-Software Sector ETF (IGV) has dropped 20.19% and the State Street SPDR S&P Software & Services ETF (XSW) declined 17.25% so far in 2026, signaling widespread investor concern.

The catalyst for the current turmoil is the increasing capability of AI to automate tasks previously requiring dedicated software solutions. The recent release of Anthropic’s Claude Plugins, offering functionalities spanning productivity, finance, legal, marketing and customer support, has heightened anxieties. Scotiabank analysts noted that these plugins raise questions about the future of simple, single-purpose software offerings and the viability of traditional seat-based pricing models.

This represents a fundamental shift in market perception. For years, the prevailing narrative was “software eats the world,” but now, as one analyst put it, “AI eats software.” The concern centers on the potential for AI agents, powered by increasingly affordable foundation models, to replicate the functionality of existing SaaS products, potentially rendering them obsolete.

Bain & Company’s Technology Report 2025 highlights this dynamic, stating that generative and agentic AI are disrupting SaaS by automating tasks and penetrating workflows. The report emphasizes that while disruption is inevitable, obsolescence is not. SaaS leaders who proactively evaluate their offerings based on the potential for AI automation and workflow penetration will be best positioned to navigate the challenges ahead.

The impact is already being felt across the market. Thomson-Reuters, a company heavily reliant on its legal software offerings – a sector directly targeted by AI plugins – experienced a significant decline in value. This illustrates the vulnerability of companies whose core business revolves around tasks now readily handled by AI.

Analysts are now focused on identifying software companies with sustainable competitive advantages, often referred to as “moats.” These moats typically take the form of proprietary data or strong network effects. However, even companies with these advantages are not immune to the broader market sell-off, as investors reassess valuations in light of the AI disruption.

Jim Cramer, on CNBC’s Mad Money, offered a particularly pessimistic outlook, warning that software companies risk “shriveling up and dying” in the current environment. He pointed to the shrinking price-to-earnings multiples as evidence of eroding investor confidence in the long-term viability of the “per seat” licensing model.

BTIG analysts, however, present a more optimistic counterpoint, suggesting that the extreme market reaction creates an opportunity for a “snap-back” rally. They caution that rebuilding investor confidence will take time, given the rapid deterioration of the sector’s relative strength. This divergence in opinion underscores the uncertainty surrounding the future of the software industry.

Fitch Ratings identifies issuers with non-mission-critical products and low switching costs – such as consumer software and remote virtual working tools – as particularly vulnerable to disruption. This suggests that companies offering commoditized solutions are at the highest risk of being displaced by AI-powered alternatives.

The current market conditions are also impacting private equity firms, many of which hold significant stakes in software companies at lofty valuations. The prospect of declining multiples and disrupted business models poses a potential threat to these investments.

Interestingly, capital is rotating into sectors perceived as less susceptible to AI disruption, such as the chemical industry. Shares of DOW have experienced a recent surge, indicating a flight to safety among investors seeking stable, long-term value.

Janus Henderson emphasizes that the reality of AI disruption is more nuanced than a simple “doom-and-gloom” narrative. The firm suggests that the future of software companies will depend on their ability to adapt and embrace AI as an integral part of their offerings. The key, according to Bain & Company, is to own the data, lead on standards, and price for outcomes, not log-ons, in an AI-first world.

The situation remains fluid, and the long-term consequences of AI disruption for the software sector are still unfolding. , the market is grappling with a fundamental reassessment of valuations and business models, as investors attempt to discern which companies will thrive in the age of AI and which will become casualties of its transformative power.

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