Hong Kong’s exclusive residential market has seen a significant transaction involving a company linked to South Korean singer Jisoo, a member of the globally renowned girl group Blackpink. , filings with the Land Registry reveal that Blissoo Limited acquired two properties on Blue Pool Road in Happy Valley for a combined HK$447.2 million (approximately US$57.2 million).
The properties are part of a development comprising 18 semi-detached, three-storey homes. The acquisition, registered on , has drawn attention given Jisoo’s recent establishment of Blissoo as her personal agency, handling ventures outside of her work with Blackpink. The agency was founded in 2024.
According to the Companies Registry, Blissoo Limited was registered in Hong Kong in November, and is incorporated in the British Virgin Islands. A separate filing with Hong Kong’s Intellectual Property Department indicates that Blissoo Limited, with an address in Gangnam-gu, Seoul, was also registered in November. This suggests a coordinated effort to establish the brand’s legal and commercial presence in both locations.
Jisoo’s Blissoo website currently serves as a platform for her filmography and news related to her projects. The move to establish a dedicated agency reflects a broader trend among K-pop stars seeking greater control over their individual activities and brand development. Blackpink itself concluded a series of three sold-out concerts in Hong Kong’s Kai Tak Stadium from January 24 to 26, demonstrating the group’s continued popularity in the region.
However, a party representing Jisoo’s Blissoo in South Korea has denied the property purchase, stating that their legal team has been informed and will take “necessary steps.” This denial introduces a layer of complexity to the transaction, raising questions about the ultimate ownership and purpose of the acquisition.
The timing of the purchase coincides with Jisoo’s expanding portfolio as a solo artist, and entrepreneur. In March 2023, she released her debut single album, Me, which achieved significant commercial success in South Korea, becoming the best-selling album by a female soloist and the first to surpass one million copies sold. The lead single, “Flower,” also achieved notable chart success, peaking at number two on the Billboard Global 200 and the Circle Digital Chart.
Further demonstrating her entrepreneurial ambitions, Jisoo filed trademark applications for “Blissoo” across thirteen different categories in February 2024, according to the Korean Intellectual Property Information Service (KIPRIS). These applications, filed under her legal name Kim Ji Soo, cover a wide range of industries, including cosmetics, photography, jewelry, clothing, entertainment, and even medical services. This suggests a long-term vision for the Blissoo brand that extends far beyond music.
In 2025, Jisoo signed with Warner Records and released the EP Amortage, featuring the single “Earthquake,” which became her first number one on the US Billboard World Digital Songs chart. She has also transitioned into acting, with a cameo role in the 2015 series The Producers, a leading role in the JTBC series Snowdrop (2021-22) – for which she received the Seoul International Drama Award for Outstanding Korean Actress – and appearances in Newtopia (2025) and the film Omniscient Reader: The Prophecy (2025).
The acquisition of property in Hong Kong, a major international financial center and a hub for luxury real estate, could be interpreted as a strategic investment aligned with Jisoo’s broader business interests. Happy Valley, in particular, is known for its affluent residents and proximity to key commercial districts. However, the conflicting statements regarding the purchase necessitate further investigation to determine the full extent of Blissoo Limited’s involvement and the motivations behind the transaction.
The case highlights the increasing financial sophistication of K-pop artists and their agencies, as they diversify their revenue streams and expand their global reach. The use of offshore companies and complex legal structures is not uncommon in international business, but the denial from a representative of Jisoo’s agency adds an unusual dimension to this particular case. The situation will likely be closely watched by industry observers and legal experts alike.
