back number has released a lyric video for their song “Doushitemo Doushitemo” (どうしてもしようがない), which translates to “No Matter What,” on YouTube. The release comes as the track continues to resonate following its debut as the theme song for NHK’s Winter Sports coverage.
Released on , “Doushitemo Doushitemo” quickly gained traction, not just for its association with the popular sports programming, but for its powerful message of inner resolve. The song, performed by Iori Shimizu, is described as having a “noble sound” characterized by sharp snare hits and sweeping strings, evoking the atmosphere of a winter landscape.
The lyrical content delves into the theme of forging determination under pressure. According to analysis of the song’s meaning, “Doushitemo Doushitemo” explores the idea of a spirit of “no matter what” – a steadfast commitment to overcoming obstacles. The lyrics acknowledge the role of memories, failures, and the long journey in maintaining belief in one’s dreams. It’s a narrative that extends beyond the realm of sports, resonating with anyone facing a significant challenge.
The song’s impact is particularly notable given its connection to NHK’s Winter Sports coverage. The choice of “Doushitemo Doushitemo” as the theme song suggests a deliberate attempt to capture the emotional intensity and dedication inherent in athletic competition. The song’s structure and instrumentation – the driving snare and soaring strings – are designed to mirror the highs and lows of the sporting experience.
back number, known for their emotionally resonant music, has a history of creating songs that tap into universal themes of love, loss, and perseverance. “Doushitemo Doushitemo” appears to continue this trend, offering a message of hope, and resilience. The song’s popularity is also reflected in the availability of Indonesian translations of the lyrics, indicating a growing international fanbase.
The release of the lyric video on YouTube is a strategic move to further amplify the song’s reach. Lyric videos have become a popular format for Japanese artists, allowing fans to engage more deeply with the music by following along with the lyrics. Here’s particularly important for a song with such a nuanced and meaningful lyrical message.
The song is also available on YouTube Music, bundled with another track, “Want Want Want.” This pairing suggests a potential connection between the two songs, though the nature of that connection hasn’t been explicitly stated. The availability on multiple platforms underscores back number’s commitment to reaching a broad audience.
The core message of “Doushitemo Doushitemo” – the unwavering determination to push forward despite adversity – is a powerful one, and its selection as the NHK Winter Sports theme speaks to its ability to inspire. The song isn’t simply about athletic achievement; it’s about the courage to confront one’s own limitations and the commitment to continue striving for one’s goals. This broader appeal is likely a key factor in its success.
The song’s release timing, coinciding with the peak of the winter sports season, was clearly intentional. By aligning with a major cultural event, back number was able to tap into a pre-existing audience and generate significant buzz around the track. The association with NHK, a highly respected public broadcaster, also lends credibility to the song and its message.
While the song’s initial context was sports-related, its themes are universally relatable. The idea of overcoming obstacles, facing challenges, and maintaining hope in the face of adversity are experiences that resonate with people from all walks of life. This universality is likely to contribute to the song’s long-term appeal.
The lyric video’s release on YouTube is a standard practice for promoting Japanese music internationally. YouTube has become a crucial platform for artists to connect with fans around the world, and lyric videos are an effective way to engage audiences who may not understand the lyrics without visual aids. The availability of Indonesian translations further demonstrates the effort to broaden the song’s reach.
back number’s “Doushitemo Doushitemo” is more than just a theme song for winter sports; it’s a musical statement about the power of the human spirit. Its release, coupled with the lyric video on YouTube, signals a continued effort to share this message with a global audience.
