Unilever is seeking professionals for a range of marketing roles, reflecting continued investment in brand building and innovation despite a challenging global economic climate. The consumer goods giant, known for brands like Dove, Omo, and Lipton, is actively recruiting across multiple locations, including the United States and Europe, with a particular focus on digital marketing and brand management.
Innovation and Renovation at the Core
A key area of focus for new hires will be product innovation and renovation. Unilever is looking for individuals to support brand managers in identifying consumer needs and translating those insights into new product development. The company emphasizes the importance of collaboration with supply chain teams and external production partners to ensure timely and effective product launches. Successful candidates will be expected to track the performance of innovation initiatives and provide data-driven recommendations for future strategies.
Integrated Marketing Communication and Digital Strategy
The company’s marketing strategy is heavily focused on integrated marketing communication (IMC) and a “social-first” approach, particularly to engage Gen Z consumers. New roles will involve developing strategic approaches and creative concepts for marketing campaigns, overseeing creative agencies in the production of television commercials and other assets, and driving content creation for social media platforms. Unilever is also prioritizing in-store events and brand activations, requiring collaboration with event agencies and internal trade teams. The deployment of point-of-sale materials (POSMs) and promotional gifts also falls within the scope of these positions.
Brand Strategy and Budget Management
Beyond creative execution, the roles require a strong understanding of brand strategy and financial management. Candidates will support brand managers in converting category and marketing priorities into actionable commercial plans, identifying both risks and opportunities. A critical responsibility will be overseeing marketing budget utilization, ensuring efficient spending and alignment with customer-level promotional plans. The company stresses the need for analytical skills and a solid grasp of the broader business context.
Required Skills and Experience
Unilever is seeking candidates with a Bachelor’s degree in Marketing, Business, or a related field. The ideal candidate will have between three and five years of experience in brand management, IMC, or product innovation. A strong understanding of consumer insights, product development, and campaign execution is essential. Experience managing creative, digital, and event agencies is also highly valued. Specifically, the company is looking for individuals with solid knowledge of above-the-line (ATL) and below-the-line (BTL) marketing, social-first strategies, and content creation tailored to Gen Z audiences.
Strong project management, analytical skills, and the ability to collaborate effectively across different teams are also crucial. Experience managing marketing budgets and ensuring efficient spending is a key requirement. Perhaps most importantly, Unilever emphasizes the need for an open-minded, curious individual who is eager to learn and contribute to brand development.
A Commitment to Diversity and Inclusion
Unilever has publicly stated its commitment to diversity and inclusion, encouraging applications from individuals from all backgrounds. The company’s recruitment process is designed to provide equal consideration to all applicants, regardless of age, disability, gender reassignment, race, religion, sex, sexual orientation, marital status, or pregnancy. Unilever aims to create a diverse workforce that reflects its global consumer base and drives innovation across the business. The company explicitly encourages applicants to disclose any support or access requirements they may have during the application process.
Broader Market Context
The demand for marketing professionals remains robust, as evidenced by data from job boards. searches reveal over 150,000 marketing jobs available on Indeed.com and more than 1.7 million on LinkedIn in the United States alone. This indicates a competitive job market for marketing talent, but also highlights the continued importance of marketing functions within organizations. Unilever’s active recruitment drive suggests the company is positioning itself to capitalize on emerging consumer trends and maintain its market leadership.
The emphasis on digital marketing and Gen Z engagement reflects a broader industry shift towards online channels and younger demographics. Companies are increasingly investing in social media marketing, influencer collaborations, and data-driven advertising to reach these audiences effectively. Unilever’s focus on innovation and renovation also underscores the need for companies to continuously adapt their product offerings to meet evolving consumer preferences.
The company’s commitment to diversity and inclusion is also aligned with broader societal trends and growing expectations for corporate social responsibility. Consumers are increasingly likely to support brands that demonstrate a commitment to ethical and sustainable practices, and a diverse workforce is often seen as a key indicator of a company’s values.
