The sneaker landscape continues to evolve, with established brands like New Balance and Adidas maintaining a strong foothold while others, like ON, are gaining traction. saw a flurry of activity, from collaborations and limited-edition releases to the emergence of new trends, setting the stage for what’s shaping up to be a dynamic .
New Balance’s Continued Momentum
New Balance has demonstrably thrived in recent years, navigating industry challenges with a focus on quality and heritage. Unlike some competitors grappling with supply chain issues or brand image concerns, New Balance has benefited from its “Made in USA” and “Made in UK” lines, which appear to be less susceptible to potential tariffs. The brand’s success isn’t solely about avoiding disruption, however; it’s also about innovation and collaboration.
The NB991v2, initially released in , truly came into its own in , becoming a canvas for high-profile partnerships. Stone Island delivered three colorways inspired by its “Ghost label,” while Daniëlle Cathari, Kith Women’s Director, created an ultra-limited “Matcha”-inspired iteration. New Balance also tapped into the nostalgia of classic sneaker hunting with a series of city-exclusive releases, collaborating with independent retailers globally to offer five collectible colorways.
Beyond the classics, New Balance has continued to push into performance footwear, sponsoring events like the London Marathon and offering exclusive colorways of its race-day shoes. A collaboration with Paperboy in Paris on the FuelCell SuperComp Elite v4 further demonstrates the brand’s commitment to both athletic performance and stylish design.
Looking ahead to , New Balance is capitalizing on the Lunar New Year with the 204L model, aiming to bring good fortune with each step. The brand is also leaning into retro aesthetics with the re-release of lacquered leather sneakers, signaling a continued embrace of its heritage.
Adidas and Collaborations
Adidas has also remained a significant player, leveraging collaborations to maintain relevance and generate excitement. A recent partnership with Edison Chen saw the artist reimagined as an anime character, promoting a new line of Adidas kung fu shoes designed to celebrate the upcoming Lunar New Year. This collaboration highlights Adidas’s willingness to experiment with different aesthetics and tap into cultural trends.
Emerging Trends and Styles
The broader sneaker market is seeing a shift away from ubiquitous styles like the Adidas Samba. While white trainers remain a timeless staple, several new trends are gaining momentum. According to industry observers, saw a resurgence of retro athletic shoes, with New Balance’s lacquered leather models leading the charge. ON, a Swiss running shoe brand, is also gaining popularity, particularly with its waterproof offerings.
Comfort and versatility are key drivers of these trends. Consumers are increasingly prioritizing shoes that can seamlessly transition from workouts to everyday wear. This has led to a renewed appreciation for classic silhouettes and durable materials. The emphasis on comfort is a notable departure from previous years, where trend-driven styles often prioritized aesthetics over practicality.
The Importance of Collaboration
Collaborations continue to be a crucial element of success in the sneaker industry. Brands are partnering with artists, designers, and retailers to create limited-edition releases that generate buzz and drive sales. These collaborations not only introduce fresh perspectives but also tap into existing fan bases, expanding reach and brand awareness. The top 10 sneaker collaborations of – as highlighted on TikTok – demonstrate the power of these partnerships in shaping consumer preferences.
What to Expect in
The sneaker market in is poised to be a blend of heritage, innovation, and collaboration. New Balance’s continued focus on quality and its “Made” lines will likely remain a key differentiator. Adidas will continue to leverage partnerships to stay relevant, while brands like ON will challenge the established players with innovative designs and performance technology. The emphasis on comfort, versatility, and retro aesthetics is expected to persist, shaping the styles that consumers will be seeking in the coming year. The Lunar New Year releases, with their emphasis on good fortune and cultural significance, will also continue to be a significant moment for the industry, driving demand and showcasing creative design.
