Shanghai Animation Film Studio is poised to launch the second season of its critically acclaimed anthology series, Yao-Chinese Folktales
, on , on the Bilibili platform. The series, which blends traditional Chinese aesthetics with modern storytelling, is already generating significant buzz, promising bolder narratives and a deeper exploration of Chinese culture.
The first season, which premiered on , quickly captivated audiences, amassing over 110 million views and achieving a remarkable 9.9 out of 10 rating on Bilibili. The success of the initial run demonstrated a clear appetite for fresh interpretations of Chinese mythology and folklore, a trend that Yao-Chinese Folktales
has successfully tapped into.
Unlike straightforward adaptations, Yao-Chinese Folktales
distinguishes itself by presenting a collection of 20-minute short films, each a standalone story featuring yao
– characters often described as monster-like figures in Chinese folklore. This format allows for a diverse range of artistic styles and narrative approaches, encompassing everything from ancient tales to science fiction and from explorations of familial bonds to philosophical inquiries about the human condition. According to Chen Liaoyu, the general director of the animation, the series’ open-ended nature encourages creators to offer their own unique interpretations of these age-old stories.
The upcoming season will feature nine animated shorts, directed by a collective of 12 Chinese directors. This collaborative approach promises a variety of perspectives and styles, creating a fantastical universe deeply rooted in Chinese imagination. The series aims to address Chinese cultural fables from diverse angles, using folklore, everyday life, and imaginative worlds to explore contemporary themes such as self-identity, intergenerational relationships, and the pursuit of dreams.
Chen Liaoyu emphasized that the new season will deliberately blend traditional and modern aesthetics, setting the stories within the rich cultural landscape of China. Chief producer Li Zao added that this chapter will more directly engage with current social issues, suggesting a move towards more topical and relevant storytelling. This indicates a conscious effort to not only preserve cultural heritage but also to use it as a lens through which to examine contemporary challenges and experiences.
The success of Yao-Chinese Folktales
is part of a broader trend of renewed interest in Chinese mythology and folklore within the entertainment industry. Adaptations like the 2019 animated film White Snake
and the 2021 movie Wish Dragon
demonstrate the global appeal of these stories, while television shows and books are also drawing inspiration from Chinese legends. This resurgence reflects a growing recognition of the depth and richness of Chinese cultural narratives.
The studio isn’t limiting the impact of Yao-Chinese Folktales
to the screen. Plans are underway to expand the intellectual property (IP) through merchandise, strategic cross-industry partnerships, and immersive experiences, signaling a long-term vision for the franchise. This multi-faceted approach aims to build a dedicated fanbase and solidify the series’ position as a significant cultural export.
The series’ innovative approach to animation, combining traditional Chinese painting styles with modern techniques, has also garnered praise. This visual aesthetic, coupled with the compelling narratives, has resonated with a younger audience, particularly on platforms like Bilibili, which is known for its vibrant online community and focus on user-generated content. The series’ ability to connect with this demographic is crucial for ensuring the continued relevance of Chinese folklore in the digital age.
The renewed interest in Chinese folktales, as exemplified by Yao-Chinese Folktales
, highlights the enduring power of these stories to captivate and inspire. By offering fresh perspectives and engaging with contemporary themes, the series is not only preserving cultural heritage but also ensuring its continued vitality for generations to come. The January 1st premiere on Bilibili will be a key indicator of whether the second season can build upon the success of the first and further cement its place as a leading force in Chinese animation.
