A distinct aesthetic trend, dubbed “Coastal Core,” is gaining significant traction in fashion and lifestyle circles as of . While the term itself is relatively new, the inspiration draws heavily from historical and contemporary depictions of the sea, mythology, and a touch of internet-driven virality.
The trend, also referred to as “Mermaidcore,” isn’t about kitschy tourist-shop souvenirs. Instead, it represents a sophisticated interpretation of oceanic themes, translating them into high fashion and accessible consumer goods. As detailed in a recent report by StreetStylis.com, the aesthetic began to surface with designers like Versace in their Spring/Summer 2021 collection, featuring “jellyfish pastels” and “starfishes like armor.” This initial ripple effect was then amplified by TikTok’s “mermaidcore” obsession, characterized by shimmering fabrics and pearlescent details.
Currently, designers such as Simone Rocha and Sandy Liang are incorporating seashells and sailor stripes into their collections. Even Phoebe Philo, known for her minimalist aesthetic, subtly integrated “sea-glass tones” into her latest work. This isn’t limited to the runway; retailers like Zara, Mango, and COS are offering accessible interpretations of the trend, including pearl earrings, starfish cuffs, fishnet tunics, and sleek, mermaid-inspired silhouettes. TikTok continues to be a major driver, showcasing iridescent handbags and even shell bras styled with denim.
The key to successfully adopting the Coastal Core aesthetic lies in avoiding overt gimmickry. The focus should be on pieces that evoke a sense of being discovered at the bottom of the ocean, rather than manufactured for a theme. Accessories play a crucial role, with recommendations leaning towards ceramic puka shells, coral-shaped sunglasses, chunky pearl anklets, and oversized gold starfish. The overall impression should be one of understated elegance and natural beauty.
The rise of Coastal Core isn’t simply a fleeting fashion fad. It’s rooted in a broader cultural shift towards escapism and a reconnection with nature, particularly in the post-pandemic era. As StreetStylis.com points out, the ocean represents “transformation, mystery, danger wrapped in beauty,” themes that resonate with a population seeking both fantasy, and grounding. The aesthetic taps into existing trends in astrology, spirituality, and nature-heavy aesthetics, creating a cohesive and compelling mood.
Beyond fashion, the “coastal” theme extends into fitness. Coastal Core Fitness, a fitness studio, utilizes the Lagree Fitness Method™, which combines muscle stimulation and intensity for a full-body workout. The method employs a patented machine called the Megaformer™ to provide balance and resistance, aiming for elongated, toned muscles and increased strength. The studio emphasizes that the method is low impact, reducing the risk of injury, and can benefit individuals training for various activities, from marathons to surfing.
The popularity of the aesthetic is also reflected in online communities. Pinterest, for example, features numerous boards dedicated to “Coastal Core Aesthetic,” encompassing related themes like “Vintage Coastal Aesthetic,” “Beachcore Aesthetic,” and “Coastal Grandmother Aesthetic.” These boards showcase a wide range of inspiration, from interior design to fashion and lifestyle choices, demonstrating the breadth of the trend’s appeal.
Marcela García Caballero, a storyteller and co-founder of @thehairgeneration and @piccolini, posted on Instagram on , referencing “35 grados de ‘costeñismo core’,” suggesting a localized or regional interpretation of the trend. Caballero’s substantial social media following (1 million followers on Instagram and 1.5 million on TikTok) indicates her influence in shaping and disseminating cultural trends.
The Coastal Core aesthetic represents more than just a visual style; it’s a reflection of current cultural values and a desire for escapism and connection with the natural world. Its accessibility, ranging from high-end designer pieces to affordable retail options, ensures its continued relevance and widespread adoption. The trend’s longevity will likely depend on its ability to evolve and adapt, maintaining its core themes while incorporating new influences and interpretations.
