Snoop Dogg Carries Olympic Torch in Italy Ahead of 2026 Milan-Cortina Games
– Rap icon Snoop Dogg carried the Olympic torch through the streets of Gallarate, Italy, on Wednesday, ahead of the opening ceremony for the 2026 Winter Olympics in Milan and Cortina. The torch relay marks a unique moment for the artist, who is serving as Team USA’s first-ever honorary coach for the Games.
The rapper, known for his laid-back style, sported a white tracksuit with “Coach Snoop” inscribed on his Team USA pants, above the Olympic rings, as he carried the flame. The event was part of a Team USA welcome experience in Milan, , according to reports.
“I’m showing peace and love and it’s an honor to have this torch in my hand right now,” Snoop Dogg said, according to Billboard. “I want to spread a whole lot of love to the athletes, to the people of Italy, to the whole world right now. Because that’s what the Olympics is all about. Spread peace and love from the D-O-dub.”
This isn’t Snoop Dogg’s first foray into Olympic coverage. He previously charmed audiences with his commentary during the 2024 Paris Games and will continue in a special correspondent role for NBC’s coverage of the Milan-Cortina Games. His role as honorary coach represents a new level of involvement, extending beyond on-air appearances to supporting athletes in various ways.
“I’m jumping in as Team USA’s first honorary coach, a role that’s all about celebrating and supporting athletes beyond what fans see on the field of play,” Snoop Dogg wrote on LinkedIn, as reported by Billboard.
The torch relay in Gallarate drew attention as Snoop Dogg brought his American pride to the Italian city. The gesture underscores the international spirit of the Olympics and the unifying power of sport. NBC Olympics shared video footage of Snoop Dogg carrying the torch through the streets of Milan.
The 2026 Winter Olympics in Milan and Cortina are scheduled to begin with the opening ceremony. Snoop Dogg’s participation adds a unique cultural element to the Games, blending the worlds of sports and entertainment.
