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Ferrari’s first foray into electric vehicles, the “Luce” – Italian for “light” – isn’t just about adding a battery and motor to a familiar chassis. It represents a fundamental shift in the Maranello-based automaker’s design philosophy, one heavily influenced by the aesthetic principles of Jony Ive and his firm, LoveFrom. Unveiled in a preview event in San Francisco , the Luce’s interior prioritizes tactile experience and a deliberate reduction in screen reliance, a departure from the increasingly digital cockpits seen in many modern vehicles.
A Return to Physicality
The core tenet of the Luce’s interior design, according to Ive, is minimizing driver distraction. “When you look at this, you are not wondering, ‘How many layers deep am I going to have to go to find something to make my bottom warm?’” Ive stated. This translates to a focus on physical controls – buttons, knobs, and switches – that offer immediate, intuitive operation. Ferrari employees repeatedly emphasized that the interior is constructed almost entirely from aluminum, glass, and leather, with only a minimal amount of plastic used for essential mechanical components.
The emphasis on materiality extends to the sensory experience. Buttons are designed to be satisfyingly “clicky,” knobs offer a smooth, weighted twist, and even the air vents feature aluminum shields that physically move when adjusted. The tactile feedback is clearly intended to engage the driver in a more direct and visceral way than simply interacting with a touchscreen.
Glass as a Defining Element
Perhaps the most striking aspect of the Luce’s interior is the extensive use of glass. Ferrari partnered with Corning, the manufacturer of Gorilla Glass used in iPhones, to incorporate over 40 individual glass parts throughout the cabin – a significant increase compared to the 3-4 typically found in luxury vehicles. Ive describes glass as a “truthful material,” suggesting its transparency and premium feel contribute to a sense of openness and quality.
However, the use of glass also raises questions about durability and safety. Corning has reportedly conducted numerous crash tests to ensure the glass components meet safety standards, but the potential for shattering remains a concern. The choice to prioritize aesthetics and tactile feel over potentially more robust materials is a clear indication of Ferrari’s design priorities.
A Retro-Futuristic Binnacle
Behind the steering wheel, the binnacle – the instrument cluster – is a standout feature. It blends analog and digital elements, featuring three circular displays. The primary gauge, measuring over 12 inches, is flanked by two smaller displays, each around 10.3 inches. These aren’t simply screens mimicking traditional gauges; they incorporate a complex layering of technology. Each dial requires eight layers of computers and OLED material from Samsung, combined with a gear-actuated needle mechanism for the analog speedometer and custom-built, glare-reducing glass from Corning, eliminating 99 percent of glare.
When the car is switched off, the digital screens go dark, leaving the aluminum and polycarbonate needles seemingly floating in a void. Upon startup, the screens illuminate, enhancing the needles with a glowing effect. This interplay between analog and digital creates a unique visual experience that evokes Ferrari’s heritage while embracing modern technology.
The iMac G4 Influence
To the right of the steering wheel sits a rectangular display, reminiscent of an iPad in its shape and smooth, curved edges. However, this screen is mounted on a ball-and-socket joint, allowing for repositioning. This design choice is a clear nod to Ive’s earlier work at Apple, specifically the iMac G4, known for its adjustable, articulated arm. The ability to customize the screen’s position allows drivers to optimize their view and minimize distractions.
Steering Wheel and Controls
The steering wheel itself is a modern interpretation of Ferrari’s classic three-spoke design, featuring a leather grip and aluminum buttons for controlling signaling, music playback, and volume. The wheel’s shape is described as a “squished circle,” evoking a dumpling or a flat tire, but prioritizing ergonomics and accessibility. The tactile buttons provide immediate feedback, allowing drivers to adjust settings without taking their eyes off the road.
The overall impression of the Luce’s interior is one of carefully considered detail and a commitment to creating a driving experience that is both technologically advanced and emotionally engaging. Ferrari’s decision to outsource the interior design to Ive and Newson’s LoveFrom signals a willingness to embrace new perspectives and challenge conventional automotive design norms. Whether this approach will resonate with Ferrari’s existing customer base and attract new buyers remains to be seen, but the Luce’s interior undoubtedly represents a bold and ambitious step forward for the iconic Italian automaker.
