BeIN Sports, the global sports broadcaster, has significantly expanded its padel coverage, securing rights to both the 2026 Premier Padel Tour series and the 2026 International Padel Federation (FIP) World Cup across 39 international markets. The deal underscores the growing international appeal of padel, a sport rapidly gaining traction worldwide.
Expanding Padel’s Reach
The agreement, announced earlier this week, will see beIN Sports broadcast every match live from the Premier Padel Tour and the FIP World Cup, along with daily highlights, across its network and the TOD platform in the Middle East and North Africa (MENA) region. Coverage will also extend to Turkey, the United States, and Canada. This represents a substantial investment in the sport and a commitment to bringing padel to a wider audience.
The 39 territories included in the broadcast agreement encompass a diverse range of countries, including Algeria, Bahrain, Chad, Djibouti, Egypt, Iran, Iraq, Jordan, Kuwait, Lebanon, Libya, Mauritania, Morocco, Oman, Palestine, Qatar, Saudi Arabia, Somalia, South Sudan, Sudan, Syria, Tunisia, UAE, Yemen, Turkey, the US, and Canada. This broad geographical spread highlights beIN Sports’ ambition to establish padel as a mainstream sport in key markets.
Hexagon Cup and Continued Partnership
This latest deal builds on beIN Sports’ existing involvement in padel. Just last month, the broadcaster secured coverage of the Hexagon Cup teams tournament, a competition that took place in Madrid, Spain, from January 28 to February 1, 2026. Tim Godfrey, strategic advisor for broadcast and media of Hexagon Cup, emphasized the importance of expanding the tournament’s international broadcast footprint. Partnering with beIN Sports strengthens our distribution across key markets such as MENA, Türkiye, Canada, and the United States, ensuring fans can follow every match live and stay connected through highlights and digital coverage,
Godfrey stated.
The Hexagon Cup agreement, described as “last-minute,” saw beIN Sports air every match live during the five-day tournament, as well as highlights from each day of the competition. This demonstrates the broadcaster’s agility and willingness to quickly capitalize on opportunities within the burgeoning padel landscape.
FIP and Premier Padel Collaboration
The increased coverage comes as the International Padel Federation (FIP) and Premier Padel have joined forces in a wide-ranging pact aimed at growing the sport globally. This collaboration is intended to streamline the professional padel circuit and create a more unified and compelling product for fans and broadcasters alike. The partnership with beIN Sports is a direct result of this collaborative effort, providing a crucial broadcast backbone for the sport’s expansion.
The Rise of Padel
Padel, a racquet sport that combines elements of tennis and squash, has experienced explosive growth in recent years, particularly in Europe and Latin America. Its accessibility, social nature, and relatively low cost of entry have contributed to its widespread appeal. The sport is now gaining momentum in North America and the Middle East, fueled by increased investment and media coverage.
The securing of broadcast rights by a major player like beIN Sports is a significant milestone for padel. It provides the sport with the visibility and exposure it needs to attract new players, sponsors, and fans. The partnership also validates the efforts of the FIP and Premier Padel to professionalize the sport and create a sustainable ecosystem for growth.
beIN Sports’ Continued Investment in Global Sports
beIN Sports has a long history of investing in global sports rights, covering a wide range of competitions including football, basketball, and motorsports. This latest move into padel demonstrates the broadcaster’s commitment to identifying and supporting emerging sports with significant growth potential. The company’s extensive reach and established infrastructure make it an ideal partner for padel’s governing bodies as they seek to expand the sport’s global footprint.
The agreement with beIN Sports also highlights the increasing importance of the MENA region as a key market for sports broadcasting. With a large and passionate fan base, the region represents a significant opportunity for sports organizations and broadcasters alike. BeIN Sports’ strong presence in the region positions it well to capitalize on this opportunity and further drive the growth of padel in the Middle East and North Africa.
Looking ahead, the 2026 Premier Padel Tour and FIP World Cup are poised to be landmark events for the sport. With beIN Sports as its broadcast partner, padel is set to reach a global audience and solidify its position as one of the fastest-growing sports in the world. The partnership promises to deliver a compelling viewing experience for fans and contribute to the continued expansion of padel’s international appeal.
