Planet Fitness is preparing to release its fourth-quarter and full-year 2025 financial results on , offering a comprehensive look at the fitness chain’s performance throughout the year. The company will host an earnings call that morning to discuss the results and provide an outlook for 2026.
Analysts, on average, are forecasting earnings per share (EPS) of $0.788 for the quarter ending December 31, 2025. This represents a significant increase compared to the $0.560 per share reported in the same quarter of the previous year. The consensus estimate suggests continued positive momentum for Planet Fitness as it navigates a competitive fitness landscape.
Revenue expectations also point to growth, with analysts predicting average turnover of $366.9 million for the quarter. This figure would represent a 7.78 percent increase from the $340.5 million generated in the fourth quarter of 2024. The projected revenue growth underscores the company’s ability to attract and retain members, as well as expand its franchise network.
Looking at the full fiscal year, the average analyst estimate anticipates earnings of $3.04 per share, a substantial jump from the $2.00 per share reported in the prior fiscal year. Total sales for the year are projected to reach $1.31 billion, up from $1.18 billion in the previous year. These full-year projections highlight Planet Fitness’s sustained growth trajectory and its position as a leading player in the fitness industry.
Planet Fitness demonstrated strong operational results throughout 2025, adding 181 new clubs to its network, including 23 corporate-owned locations. The company equipped 152 new franchised sites, expanding its global footprint to 2,896 locations. This expansion reflects the continued demand for affordable fitness options and the strength of the Planet Fitness franchise model.
Beyond expansion, Planet Fitness focused on enhancing the member experience and bolstering its marketing efforts. Franchisees invested in strength equipment upgrades and the company reported a record number of participants in its High School Summer Pass Program. A key strategic move was an agreement with franchisees to reallocate a portion of local advertising contributions to the national advertising fund for 2026. This reallocation is intended to amplify marketing leverage and drive future membership growth, signaling a commitment to brand building and market penetration.
The company’s performance in 2025 also comes amidst a broader trend of increased health and wellness awareness. The fitness industry has seen a resurgence in recent years, driven by a growing emphasis on preventative healthcare and active lifestyles. Planet Fitness, with its focus on affordability and accessibility, has positioned itself to capitalize on this trend, attracting a diverse range of members.
Recent earnings reports have shown Planet Fitness consistently exceeding analyst expectations. In the third quarter of 2025, the company reported an EPS of $0.80, surpassing the consensus estimate of $0.72 by $0.08. This pattern of outperformance suggests effective management and a strong underlying business model.
Analysts currently maintain a ‘Buy’ rating on Planet Fitness stock, with a price target of $125.00. TipRanks’ AI Analyst, Spark, rates the stock as an ‘Outperform,’ indicating confidence in its future prospects. The positive analyst sentiment reflects the company’s strong financial performance, strategic initiatives, and growth potential.
The upcoming earnings call on will provide further insights into Planet Fitness’s performance and its plans for the future. Investors and industry observers will be closely watching for details on membership trends, revenue growth, and the impact of the national advertising fund reallocation. The company’s ability to maintain its growth trajectory and navigate the evolving fitness landscape will be key factors in its continued success.
The January 13, 2026 fireside chat at the ICR Conference served as a prelude to the full earnings release, reinforcing the message of solid performance and the company’s efforts to solidify its leadership position in the global fitness market. The company’s focus on both expansion and member experience suggests a well-rounded strategy for long-term growth.
