Orange, the Spanish telecommunications operator, is offering customers with existing plans a temporary data boost of 20 GB, available for activation through its “My Orange” mobile application until .
The promotion, initially linked to the Pohoda and Grape festivals, is now broadly available to all Orange customers with a voice plan, according to a report from Živé.sk. While originally intended for festival attendees, any Orange customer can activate the additional data allowance via the mobile app.
The validity period of the 20 GB data package is tied to the customer’s billing cycle. Orange states that the data will be available until the end of the following billing period, or potentially longer, mirroring past promotions where the benefit extended beyond the initial activation period. For customers whose billing cycle ends, for example, on the 3rd of the month, the 20 GB will be usable until April 3rd.
The offer does not extend to Orange’s prepaid customers. This distinction highlights a common practice among mobile operators of prioritizing benefits for customers on recurring subscription plans.
This promotion arrives alongside other incentives from Orange, including a competition to win a prepaid SIM card ending in 888 and eight free top-ups. Customers can enter the competition by texting 888 to 22375, with one entry permitted per customer. This represents available to all Orange prepaid customers with an active data plan.
Orange is also currently advertising a prepaid plan offering 320 GB of data for €20 per 28 days, including 300 GB of rollover data and an additional 20 GB free. This plan also provides unlimited national calls, 5,000 minutes of calls within Spain and the EU, unlimited calls to Romania, and 3,000 international minutes to 100 destinations. The company is also offering a €50 Visa credit and discounts alongside the plan.
The move to offer additional data allowances is a common tactic among mobile operators to attract and retain customers in a competitive market. The increasing demand for data, driven by the growth of mobile internet usage and streaming services, necessitates operators to continually adjust their offerings to remain competitive. The limited-time nature of the 20 GB offer creates a sense of urgency, potentially encouraging customers to engage with the “My Orange” app and reaffirm their loyalty to the provider.
The broader context of the European mobile market is one of increasing data consumption and evolving pricing strategies. Operators are increasingly bundling data with other services, such as streaming subscriptions, to differentiate themselves and increase customer lifetime value. The focus on providing larger data allowances, as seen with Orange’s 320 GB prepaid plan, reflects this trend.
While the financial impact of the 20 GB promotion is not explicitly stated, it is likely intended to drive app engagement and reduce churn. The cost of providing the additional data is relatively low for the operator, while the potential benefits of retaining customers and encouraging app usage are significant. The promotion also serves as a marketing opportunity, raising brand awareness and potentially attracting new customers.
